A New
Breed Of

Everyday, our clients ask for creative ideas—“big ideas”—and we deliver. But we believe that big ideas aren’t enough. Without a strategy, there’s no way to distinguish between a bold, creative idea—and the right idea. We pass on the bold idea if it’s not the right idea. We’re experts at marketing and brand strategy, and our approach is disciplined—because results matter to us.

This means that Pop-Dot isn’t your typical marketing firm. We go deeper. We’re not an old-school advertising agency. Our approach is evolved. And we’re not your run-of-the-mill branding company. We’re strategic, and we innovate.

We’re Thinkers + Creators. We’re history buffs, interested observers of psychology and economics, artists and philosophers. And of course, we’re marketers. But in the end, we’re business people, just like you.

And we thrive at the crossroads of Creativity and Commerce.

Client Partnerships

Everyday we’re inspired by a simple belief: Our clients’ success ensures our success. It’s the reason Pop-Dot exists, and it’s the reason our approach to our clients’ business is so different. Shared victories foster long-term partnerships, and that’s precisely how Pop-Dot is successful.

When it comes to our clients’ business, we believe in partnerships, and we believe in fostering long-term relationships. We’re not in it to “get a job done” or to “win the contract.” We’re in it for the long-term. It’s the reason we make sure that our cultures match before we begin. It’s the reason we treat our clients’ campaigns, projects, and initiatives as if they were for our own business.

It’s for these reasons, and more, that the strategies we deliver, and the creative that follows, is thoughtful, innovative, and of the highest quality.

Community Relationships

As an agency, we live in a business eco-system. But as people, we live in a social eco-system. That’s why we donate company time and skills to help groups and organizations that assist and inspire. It’s part of our manifesto. It’s embedded into Pop-Dot’s culture.

We donate our time by providing pro-bono marketing services to charitable organizations, like: Africa Bridge, The Salvation Army, and the Madison Reading Project. In past years we’ve had the honor of donating time to the incredibly-dedicated people of Ronald McDonald House Charities and Feeding America, and also lending a marketing hand to non-profit groups that inspire personal excellence, such as Purpose and the Moxie Exchange Movement.

This year, we’re assisting the Wisconsin Institute for Learning Disability/Dyslexia (WILDD), and also SCORE, who provides free business consultation services to aspiring entrepreneurs and current business owners.

Pop-Dot has an award-winning portfolio, including:

2017 American Advertising Awards:
Gold: Integrated Advertising Campaign
Silver: Sales Kit
Silver: Consumer Website
Silver: Email Campaign
Silver: Online/Interactive Campaign
Silver: Digital Publication
Silver: Self-Promotional Video
Silver: Microsite
Silver: Logo Design
Silver: Responsive Website

2016 American Advertising Awards:
Gold: Collateral Material / Brochure
Silver: Integrated Advertising Campaign
Silver: Best Consumer Website
Silver: Logo Design

EMBY™ Awards
2014: Best Overall Advertising Campaign
2013: Best Overall Advertising Campaign

Pop-Dot’s Creative Director is also highly awarded:

Gold ADDY®: Sales Promotion, Packaging Campaign
Gold ADDY®: Best Overall Website Design
Gold ADDY®: Collateral Material, Poster Campaign
Gold ADDY®: Business/Trade Publication, Less Than 4 Color
Silver ADDY®: Sales Promotion, Single Unit Packaging
National Hardware Show, Best In Show: Retail Packaging
Citation of Excellence: Product Trademark

Gold ADDY®: Advertising Campaign, Less Than 4 Color
Gold ADDY®: Still Photography, Color
Silver ADDY®: Consumer/Trade Ad, Full Page Color
Silver ADDY®: Consumer/Trade Ad, Full Page
National Hardware Show, Gold Award: Retail Packaging
Citation of Excellence: Spread/Multi-Page Ad

Brands & Organizations We’ve Worked With

Individually and as a team, we’ve worked in a marketing, advertising or public relations capacity with several high-profile brands, companies and organizations.

National and International Brands


Ascension Risk Services

Avid Ratings: Middleton, WI

Beaulieu America

Colony Brands



Ginny's Brand

Glue Dots

Grande Cheese Company

New Johnsonville Logo


Madison-Kipp Corporation

Miller Brewing Company

Monroe and Main

Montgomery Ward

Seventh Avenue


The Swiss Colony

Yelp Madison

Regional and Local Brands

BRAVA Magazine: Verona, WI

Brio Design Homes

Cadence Cold Brew Coffee

City of Madison, Wisconsin

Dentistry for Madison

DreamBank: American Family Insurance in Madison, WI

Elderspan Management, LLC

Flea's Floor Market

Greenway Station


Imagine Madison

Information Technology Professionals: Milwaukee, Fox Valley and Madison, WI

JG Development

Madison Women's Expo Logo - Brand Identity

Meloz Honey Spirit

Midwest Financial Group

Nonn's | Kitchen, Bath & Flooring

Purple Cow Organics

Storybook Ballet: Madison, WI

True Studio

Vive Home Transformations

Wisconsin Association of Independent Colleges and Universities

Wisconsin Builders Association

The Wise Restaurant & Bar

Zerorez Madison

Charitable Brands

Africa Bridge: Portland, OR and Tanzania, Africa

Catholic Charities Madison

Wisconsin Children's Trust Fund

Madison Community Discourse

Madison Reading Project

Read Like Mad

The Salvation Army of Dane County


Smart Start Lab

Wisconsin Institute for Learning Disabilities/Dyslexia

Is it your turn?

Let’s co-create a brand to be envious of; a brand that will make your business more vibrant, and more profitable. Let’s talk about what it looks like to get there.

Let's Do This.