First, our thoughtful approach takes advantage of the latest discoveries in the Human Sciences, in fields such as: cognitive psychology, social psychology, behavioral economics, neuroscience, linguistics and more.
Secondly, we design strategies based on the evidence provided by marketing science. Nobody (these days) believes that the Sun rotates around the Earth, or that a balance of the “four humors” keeps us healthy. We know these things aren’t true based on the evidence provided by science. So, as with physics and medicine, Pop-Dot believes that it’s time science took its rightful place in guiding strategic marketing decisions.
Thirdly, we’ve killed the sacred cows of marketing that didn’t hold up to the insights gained from the Human Sciences and marketing science. But we eagerly incorporate the techniques and beliefs that have withstood the test of science—as well as the test of time.
Finally, strategies must be brought to vibrant, pulsing life. That’s why we use heady doses of creativity in the design of advertising, collateral, and other campaign deliverables.
Innovatively applied—this is Pop-Dot’s unique way of approaching a radically-evolving marketplace, and an ever-changing world.
To framework this evolved approach to marketing, Pop-Dot’s founder spent over two years developing a proprietary planning system called the Pop-Dot Brand Stratagem®. The Brand Stratagem takes a logic-based, integrated, and interlocking approach to planning, executing, and measuring the results of marketing campaigns, brand launches, rebranding initiatives, new business strategies, and more.
At the heart of the Stratagem is Pop-Dot’s ROSTEM Planning Process™, which we designed in the agency’s early days to guide projects large and small. ROSTEM stands for: Review, Objectives, Strategies, Tactics, Execution, Measurement.
By following the ROSTEM Planning Process for each and every project, Pop-Dot’s thinkers and creators are assured that their boundless ingenuity is guided by a throughline that’s both carefully reasoned, holistic, and most importantly – effective.
Is it your turn?
Let’s co-create a brand to be envious of; a brand that will make your business more vibrant, and more profitable. Let’s talk about what it looks like to get there.