We Are Thinkers + Creators
Actionable insights lead to powerful strategies that lay the foundation for brand growth…
It’s likely that you’re given marketing advice…often. It’s equally likely that the advice is a particular tactic, or a certain strategy. And the advice is usually offered by well-meaning people…with absolutely no research, insight, or proof to support its validity.
It’s our experience that business and brand growth occur within the confines of powerful strategies. Further, those powerful strategies should be derived from actionable—and often surprising—insights. Insights are the result of asking the right questions, which means knowing the right questions to ask, and who/what/where/how to ask those questions, in paramount.
By far, the most profitable approach to revealing insights comes from a holistic approach to gaining perspective. And the most holistic approach accounts for the perspectives of not only the business, the brand and consumers, but also culture, community, the economy, the competition—amongst others.
It’s a foundation of sophisticated market analysis that separates Pop-Dot from other agencies, right from the start.
Pop-Dot Expertise: Qualitative & Quantitative Market Research, Trend Analysis, Market Landscaping, Opportunity Mapping, Surveys, Focus Groups, Interviews, Market Segmentation Studies, Brand Equity Analysis, Behavioral Analysis, Cognitive Analysis, and more.
BUSINESS & BRAND STRATEGY
Game-changing strategies will increase penetration, market share, revenue—and brand equity…
We know that your marketing strategy touches more than just your brand. We also know that a brand doesn’t exist outside and disconnected from the business. That’s why Pop-Dot goes deeper than traditional marketing firms and advertising agencies.
At Pop-Dot, we understand business—from business modeling to operations to sales. We understand how marketing influences every aspect of the business. And we understand that your brand strategy must dovetail and connect with your business strategy. It all has to make sense as one, integrated whole.
That’s why we go deep in order to understand your business. As we craft strategies based on what we discover (as well as other insights) we tie them to objectives that we all agree to. Importantly, these objectives aren’t merely numbers on a page, but also include the hopes and dreams of the business and its people.
Pop-Dot is so much more than a typical marketing or advertising agency, and our understanding of the business/brand connection is among one of many reasons why.
Pop-Dot Expertise: Company Review, Product & Services Analysis, Product & Services Strategies, Business & Brand Scope Definition, Business Modeling, Financial Analysis, Manufacturing and Sourcing Review, Distribution Analysis and Strategies, Umbrella Business Strategies, and more.
An accurate, detailed map and a strategic battle plan will win the day (and many hearts along the way)…
It’s no coincidence that marketing and warfare have so much terminology in common. We “launch campaigns.” We “defend positions.” We “follow strategies” and “employ tactics.” It’s no coincidence because they have so many principles in common.
In both marketing and warfare, you must know yourself, know your opponent, and have a detailed map of the terrain. Without these elements, no strategy is as effective as it should be. In fact, it’s in the area of competitive analysis and strategy where most marketing efforts fall short, ensuring that the results will fall short, too.
It’s for these reasons that Pop-Dot takes competitive analysis and strategy seriously. It’s the reason that competitive analysis/strategy have a prominent, integral place in the Pop-Dot Brand Stratagem®.
Brand strategy is, after all, how a business or brand—faced with competition—can achieve superior results. And we achieve those results through a logically-based, interlocking and evolved approach which keeps a keen eye on the competition.
Pop-Dot Expertise: Market Immersion, Competitive Analysis, Brand Assets Analysis, Positioning Strategies, Communications Strategies, Messaging Strategies, and more.
The most effective plans today include the most evolved approaches to marketing today…
A marketing plan shouldn’t be a mere list of recommended tactics, as many agencies seem to believe. And it shouldn’t be the same plan they handed their last client (with their logo swapped with yours).
A marketing plan should be full and logical, yet pulsing with life. It should take the current situation into account from a variety of perspectives. It should include the key insights garnered during the review. It should define qualitative and quantitative objectives—that keep the hopes and dreams of the business and its people in mind. It should include strategies that are informed by key insights; strategies that point directly to shared objectives.
Then, and only then, should tactics appear. And it should include a plan to execute those tactics, and a way to measure whether they were effective, or not.
We utilize our proprietary Pop-Dot Brand Stratagem®—based on the agency’s ROSTEM™ Planning Process—to craft integrated and evolved marketing plans for our clients.
Pop-Dot Expertise: Product Launches, Brand Launches, Media Strategies, Marketing Strategies, Objectives Definition, Tactical Marketing Mix Selection, Budget & Payback Calculations, Econometrics, In-Period Measurement, and more.
BRANDING & VISUAL DESIGN
Brand assets transcend monetary value when they become distinctive symbols of trust…
Your audience is inundated with brand messages, branded content and advertising daily. It’s our mission to make sure that your brand stands apart from the others, so that it’s you who captures the audience’s attention. But capturing attention is only the first part of a successful brand-consumer relationship. After you have attention, it’s their interactions with the brand and it’s brand assets which are key.
To be remembered when buying situations arise, consumer interactions with your brand need to be powerful, engaging, meaningful, and memorable. In short, the brand needs to become distinctive in their minds. So we help our clients elevate these interactions, through messaging, visual design, online/offline material, and more.
In the end, our goal is to evolve your brand offerings from a utilitarian product or service, to a brand your audience doesn’t want to live without.
Pop-Dot Expertise: Brand Identity, Logo Design, Letterhead Design, Graphic Design, Advertising Design, Brochure Design, Collateral Design, Vehicle Wrap, Branded Merchandise Design, and more.
Amplifying both your emotional story and the rational benefit ensures that you’re heard both far and wide…
All advertising isn’t created equal. If it’s not moving the audience emotionally and rationally, it won’t move them to buy.
So when we create advertising, we target both the head and the heart. We use simplified, precise and targeted messaging when we amplify a client’s message. And we always explore and create within the bounds of our shared objectives and chosen strategies.
You’ll see Pop-Dot’s award-winning portfolio of traditional advertising on television, on the radio, in magazines and newspapers, and on billboards and other outdoor mediums.
Pop-Dot Expertise: Television, Radio, Magazine, Newspaper, and Outdoor Advertising.
The journey through today’s digital marketing landscape is more profitable with an expert guide…
It seems that, everyday, there’s a new way to market your product or service digitally. Platforms come and they go. Fads appear and they disappear. The new lingo and the new jargon never stop.
We guide our clients through this ever-evolving digital landscape. And along the way, we design strategies and develop content for their digital campaigns that launch via their website, on social media, for mobile, or by other digital means.
What we don’t do is simply suggest that our clients invest in the latest shiny object, or jump on the bandwagon of the currently trending. We’re careful, and we’re strategic in our recommendations and our executions. It’s our shared objectives and our chosen strategies—not today’s fads—that lead the way.
Pop-Dot Expertise: Marketing Automation, Website Design & Development, App Design & Development, Search Engine Marketing, Digital Display Advertising, Social Media Marketing, Social Media Facilitation, Video Marketing, and more.
PRODUCT & PACKAGING DESIGN
The right product, at the right time, in the right package, is the foundation of store-shelf success…
When Pop-Dot does innovation, we do it in every sense of the word. From our method of marketing, to our forward-thinking ideas, to literal product innovation. And when it comes to product innovation, it starts by analyzing our client’s category.
We begin by finding “opportunity gaps” in their product category. We may also find opportunities where the category itself can diverge (or converge with another) to give our client the first-mover advantage. Then, side-by-side with our client, we help conceive and visually design the product itself.
But more times than not, our clients come to us with products they need help launching—help which usually includes designing the product’s packaging. And when it comes to packaging, we have both the talent and the experience. In fact, the members of our team have decades of experience with packaged-goods brands (old and new), and have multiple packaging-related awards to show for their efforts.
When we say innovation, we mean innovation from end to end.
Pop-Dot Expertise: White Space Hunting, Product Conception, Product Design, Packaging Design, Packaging Structural Design, Merchandising Strategies, POP/POS Display Design, BASES Testing, and more.
Is it your turn?
Let’s co-create a brand to be envious of; a brand that will make your business more vibrant, and more profitable. Let’s talk about what it looks like to get there.