Digital Strategy
By Pop-Dot

Integrated Marketing Strategy - Pop-Dot Integrated Marketing Strategy Vertical


“Pop-Dot understands my business in a way that traditional forms can’t. They’re strategic in their approach, operate from real insights, and propose innovative tactics.”
Paul Hager, CEO & President, Information Technology Professionals

How It Happens


Marketing Science - Pop-Dot

Discover

Our process is guided by our proprietary methodology: The Pop-Dot Brand Strategem®–and at its core–Pop-Dot’s ROSTEM Planning Process. These tools take us deep inside your business and brand goals, enabling us to reconcile business realities, and uncover actionable insights. This is where your strategy starts to take shape.

Define

We use the knowledge gained from our discovery phase to define clear, measurable objectives. Objectives infused with your greater business goals. These integrated objectives lead us to more innovative tactics selections-combining digital channels based on insights and impact, not on popularity and precedence.

Defining Objectives to Grow Brands

Pop-Dot Grows Brands

Deliver

Once tactics are chosen and the objectives are set, we’ll use ample amounts of creativity to craft truly engaging content. Content that will follow a custom execution plan—one that targets users with pinpoint accuracy, maximizing the impact of every impression, to create long-term business effects that will grow your brand.

Marketing Science - Pop-Dot

Discover

Our process is guided by our proprietary methodology: The Pop-Dot Brand Strategem®–and at its core–Pop-Dot’s ROSTEM Planning Process. These tools take us deep inside your business and brand goals, enable us to reconcile business realities, and uncover actionable insights. This is where your strategy starts to take shape.

Defining Objectives to Grow Brands

Define

We use the knowledge gained from our discovery phase to define clear, measurable objectives. Objectives infused with your greater business goals. These integrated objectives lead us to more innovative tactics selections-combining digital channels based on insights and impact, not on popularity and precedence.

Pop-Dot Grows Brands

Deliver

Once tactics are chosen and the objectives are set, we’ll use ample amounts of creativity to craft truly engaging content. Content that will follow a custom execution plan—one that targets users with pinpoint accuracy, maximizing the impact of every impression, to create long-term business effects that will grow your brand.

Clarity & Confidence

Once your digital strategy is defined, you’ll have so much more than a digital blueprint for your brand. You’ll have an experienced partner to put it all into action. You’ll have clarity. And you’ll have confidence.

We’re Pop-Dot. We grow brands. And we do it by infusing our digital strategies with business brands and marketing IQ–followed by heady doses of creativity.

Welcome to Pop-Dot.

Contact us for digital strategies that make a difference







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DIGITAL STRATEGY IN MOTION


Pop-Dot has an award-winning portfolio, including:


2017 American Advertising Awards:
Gold: Integrated Advertising Campaign
Silver: Sales Kit
Silver: Consumer Website
Silver: Email Campaign
Silver: Online/Interactive Campaign
Silver: Digital Publication
Silver: Self-Promotional Video
Silver: Microsite
Silver: Logo Design
Silver: Responsive Website


2016 American Advertising Awards:
Gold: Collateral Material / Brochure
Silver: Integrated Advertising Campaign
Silver: Best Consumer Website
Silver: Logo Design


EMBY™ Awards
2014: Best Overall Advertising Campaign
2013: Best Overall Advertising Campaign

Pop-Dot’s Creative Director is also highly awarded:

Gold ADDY®: Sales Promotion, Packaging Campaign
Gold ADDY®: Best Overall Website Design
Gold ADDY®: Collateral Material, Poster Campaign
Gold ADDY®: Business/Trade Publication, Less Than 4 Color
Silver ADDY®: Sales Promotion, Single Unit Packaging
National Hardware Show, Best In Show: Retail Packaging
Citation of Excellence: Product Trademark

Gold ADDY®: Advertising Campaign, Less Than 4 Color
Gold ADDY®: Still Photography, Color
Silver ADDY®: Consumer/Trade Ad, Full Page Color
Silver ADDY®: Consumer/Trade Ad, Full Page
National Hardware Show, Gold Award: Retail Packaging
Citation of Excellence: Spread/Multi-Page Ad

Brands & Organizations We’ve Worked With

Individually and as a team, we’ve worked in a marketing, advertising or public relations capacity with several high-profile brands, companies and organizations.


National and International Brands

AAA: American Automobile Association

Ascension Risk Services

Avid Ratings: Middleton, WI

Beaulieu America

Colony Brands

Erdman

Fiskars

GE Healthcare

Ginny's Brand

Glue Dots

Grande Cheese Company

New Johnsonville Logo

Madison-Kipp Corporation

Miller Brewing Company

Monroe and Main

Montgomery Ward

Seventh Avenue

Spectra

The Swiss Colony

Yelp Madison


Regional and Local Brands

BRAVA Magazine: Verona, WI

Brio Design Homes

Cadence Cold Brew Coffee

City of Madison, Wisconsin

Dentistry for Madison

DreamBank: American Family Insurance in Madison, WI

DwellHop

Elderspan Management, LLC

Flea's Floor Market

Greenway Station

HotelRED

Imagine Madison

Information Technology Professionals: Milwaukee, Fox Valley and Madison, WI

JG Development

Madison Women's Expo Logo - Brand Identity

Midwest Financial Group

Nonn's | Kitchen, Bath & Flooring

Purple Cow Organics

Storybook Ballet: Madison, WI

True Studio

Vive Home Transformations

Wisconsin Association of Independent Colleges and Universities

Wisconsin Builders Association

The Wise Restaurant & Bar

Zerorez Madison


Charitable Brands

Africa Bridge: Portland, OR and Tanzania, Africa

Catholic Charities Madison

Wisconsin Children's Trust Fund

Madison Community Discourse

Madison Reading Project

Read Like Mad

The Salvation Army of Dane County

SCORE

Smart Start Lab

Wisconsin Institute for Learning Disabilities/Dyslexia

Ready To Get Started?

Let’s co-create a digital strategy that will make a difference; a strategy
designed to create real business effects that grow your brand.

Let's Do This.