“Imagine Madison” empowers every resident with the opportunity to provide input on key issues that will inform the City’s Comprehensive Plan.

Madison, WI — September 23, 2016 — Pop-Dot today announced a new partnership with the City of Madison, in which the Madison-based agency was tasked with developing a strategically-focused, branded campaign to support a public listening initiative being spearheaded by the City’s Planning Division.

The listening initiative, conceived by the City of Madison along with members of the community, is intended to elicit the opinions of residents regarding major community issues. One of the primary objectives of the initiative is to reach a maximum number of residents across the broadest range of population segments possible. The results of this listening initiative will be impactful, as the feedback will directly impact the City’s long-term, Comprehensive Plan.

To achieve the City of Madison’s goals, Pop-Dot developed a campaign which the agency aptly titled: “Imagine Madison.” From visual branding elements, including a campaign logo and other graphical elements, to targeted campaign strategies and tactics, Pop-Dot is working hand-in-hand with the Planning Division ahead of the December 2016 campaign launch.

“Imagine Madison will allow every person to provide their unique point-of-view and vision regarding community issues that affect us all,” says Pop-Dot President, Jason Fish. “The City of Madison’s desire to get feedback from a multitude of perspectives aligns perfectly with the agency’s values. At Pop-Dot, one of our founding principles is ‘respect for the view from, and the power of, all perspectives.’ So it’s an honor for us to be chosen to create an innovative campaign that encourages and empowers the people of Madison to be a highly-influential part of our community’s planning process.”

Pop-Dot’s tagline for the campaign says it all: “People Powered Planning.” The integrated engagement campaign will include community meetings, grassroots activation efforts, and social media engagement to empower anyone and everyone from the city to step forward and voice their opinions on issues that Madison faces now and in the future.

“It’s important to me that my son grows up in a community where a diversity of opinions is valued,” says Pop-Dot Partner, Kate Ewings. “We can be a stronger community by listening to one another, respecting a range of voices, and imagining together how Madison can remain a very special place. Pop-Dot is a brand strategy and innovation agency. So this intelligent, forward-thinking project was a perfect fit from day one.”

Read the PR Newswire Release.
Further media inquires: media@popdot.agency

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