Madison-based brand strategy and innovation agency, Pop-Dot, announced today that it’s been chosen by the much-lauded HotelRED as the hospitality hot-spot’s new Agency of Record. The appointment followed a weeks-long interview and proposal process which included several Wisconsin-based marketing firms.

“HotelRED is a point of pride for Madisonians,” said Jason Fish, President at Pop-Dot. “The brand has a sterling reputation and an image that’s instantly recognizable in the Madison community and beyond.”

The hotel—which describes itself as Madison’s first stylish boutique hotel—has drawn favorable attention from both regional and national media publications in the past few years. Publications from Midwest Living to Fodor’s Travel to GQ Magazine have all featured aspects of the hotel’s offerings and amenities that have contributed to making HotelRED a bona fide success.

“We’re more than excited about our new partnership with HotelRED,” said Jason Fish. “Pop-Dot is being entrusted with the stewardship of the brand, and it’s an honor we take very seriously. We’re also being asked to take the brand to an even higher level, and in partnership with HotelRED’s leaders, that’s precisely what we’ll do.”

HotelRED’s appointment of Pop-Dot follows a series of wins for the downtown Madison, Wisconsin agency, including Agency of Record deals inked with several regional companies—and more visibly, international flooring behemoth, Beaulieu Group.

(Article posted with permission of original author)