Nonn’s Staff Survey


Please begin the survey below.





What department do you work in?
Cabinetry SalesFlooring SalesAppliance DivisionWarehouse / Install DepartmentGranite ShopAdministrationAll Owners & Managers

Which location do you work at?
MadisonMiddletonSpringfieldWaukesha

How long have you worked for the company?
0 – 1 year2 – 5 years5 – 10 years10+ years

Please describe your average retail customer:

Age: 21-3536-5454+

Sex: MaleFemale

Marital Status: MarriedSingleSingle, Living With Significant Other

Employment: Full TimePart TimeNone

Average Project Budget: $0 – $2,500$2,500 – $5,000$5,000 – $10,000$10,000 – $15,000$15,000 – $20,000$20,000 – $25,000$25,000 – $30,000$30,000 – $35,000$35,000+

Family: Children at HomeEmpty NestersNo Children

On average, what brings your customers into the showroom?
Personal ReferralsOther Sources (Advertising, Online, Signage, etc.)

How do people refer to the company most often?
Nonn'sNonn's FlooringNonn's Design ShowplaceOther

What percentage of your individual sales involve your client purchasing any combination of flooring, cabinetry, countertops, and appliances? (Kitchen & Bathroom Makeover Packages)
0%-25%26%-50%51%-75%76%-100%

How do your customers view Nonn’s products/services?
high-cost/high-qualityhigh-cost/average-qualityhigh-cost/low-qualitylow-cost/high-qualitylow-cost/average-qualitylow-cost/low-quality

From the customer’s point of view, which of the following words would they associate with the company’s “personality?” (Pick 3)
AffordableLuxuriousPrestigiousFriendlyInnovativeWelcomingPassionateTrustworthyResponsibleCaring

From the customer’s point of view, which of the following does the company value? (Pick 3)
Community InvolvementGreen CommitmentLocal, Family-Owned BusinessInterior Design ExpertiseEmotional Gratification that Comes with a PurchaseIn-Showroom Customer ServiceHigh Sales VolumePost-Sale Customer ServiceShowroom Merchandising/Layout

For retail clients that do repeat business, what reason do they give?

Who do YOU believe are the company’s 3 main competitors, and why?

Competitor 1.
Competitor 2.
Competitor 3.

From YOUR point of view, what are the company’s 2 greatest strengths?

Strength 1.
Strength 2.

From YOUR point of view, what are the company’s 2 greatest weaknesses?

Weakness 1.
Weakness 2.

Please feel free to provide any additional comments in regard to your average client, or average client experience, so that we can better understand who we are serving.

Your Name (required, but reported anonymously)

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