What department do you work in? Cabinetry SalesFlooring SalesAppliance DivisionWarehouse / Install DepartmentGranite ShopAdministrationAll Owners & Managers
Which location do you work at? MadisonMiddletonSpringfieldWaukesha
How long have you worked for the company? 0 – 1 year2 – 5 years5 – 10 years10+ years
Please describe your average retail customer:
Marital Status: MarriedSingleSingle, Living With Significant Other
Employment: Full TimePart TimeNone
Average Project Budget: $0 – $2,500$2,500 – $5,000$5,000 – $10,000$10,000 – $15,000$15,000 – $20,000$20,000 – $25,000$25,000 – $30,000$30,000 – $35,000$35,000+
Family: Children at HomeEmpty NestersNo Children
On average, what brings your customers into the showroom? Personal ReferralsOther Sources (Advertising, Online, Signage, etc.)
How do people refer to the company most often? Nonn'sNonn's FlooringNonn's Design ShowplaceOther
What percentage of your individual sales involve your client purchasing any combination of flooring, cabinetry, countertops, and appliances? (Kitchen & Bathroom Makeover Packages) 0%-25%26%-50%51%-75%76%-100%
How do your customers view Nonn’s products/services? high-cost/high-qualityhigh-cost/average-qualityhigh-cost/low-qualitylow-cost/high-qualitylow-cost/average-qualitylow-cost/low-quality
From the customer’s point of view, which of the following words would they associate with the company’s “personality?” (Pick 3) AffordableLuxuriousPrestigiousFriendlyInnovativeWelcomingPassionateTrustworthyResponsibleCaring
From the customer’s point of view, which of the following does the company value? (Pick 3) Community InvolvementGreen CommitmentLocal, Family-Owned BusinessInterior Design ExpertiseEmotional Gratification that Comes with a PurchaseIn-Showroom Customer ServiceHigh Sales VolumePost-Sale Customer ServiceShowroom Merchandising/Layout
For retail clients that do repeat business, what reason do they give?
Who do YOU believe are the company’s 3 main competitors, and why? Competitor 1. Competitor 2. Competitor 3.
From YOUR point of view, what are the company’s 2 greatest strengths? Strength 1. Strength 2.
From YOUR point of view, what are the company’s 2 greatest weaknesses? Weakness 1. Weakness 2.
Please feel free to provide any additional comments in regard to your average client, or average client experience, so that we can better understand who we are serving.
Your Name (required, but reported anonymously)