Positioning, brand associations, messaging, brand growth strategies, brand architecture, distinctive brand assets, competitive strategy, segmentation, brand audits, brand guidelines, brand identities, taglines, slogans, naming, intra-business branding, and more.
We take an evolved approach to developing brand strategies. Yet, our approach is grounded in the traditional belief that effective brands strategies are an extension of business goals and realities. So we begin work by employing our proprietary planning process: ROSTEM®. This process serves as a step-by-step, logical guide toward making brand-related decisions that have real business impacts. ROSTEM® also functions as a map for both Pop-Dot and our clients, engendering productive conversation, clear communication and meaningful results.
Integrated marketing plan, media planning, media buying, strategic mix, tactical mix, econometrics models, company buy-in assistance, campaign measurement, and more.
Armed with facts from decades of research in the field of Marketing Science, as well as data from present-day research, we employ one of two proprietary planning systems. Which of the two proprietary systems we choose is based on the client’s unique situation. Six-Step™ is a proven, straight-forward planning system used for everything from product launches to national campaigns. Brand Stratagem® is an integrated toolbox of evolved methodologies, uniquely capable of producing plans that grow brands—and therefore, businesses.
Are you ready to get started?
We’re here to guide you, step-by-step. You’ll be connected to one of our marketing professionals—an expert who knows where to begin, and where to go from there. Are you ready? Well then…