Brand strategy and innovation agency, Pop-Dot, was chosen this week to provide marketing and branding services to three Wisconsin-based construction firms:  Custom home builder JG Development and commercial builders National Construction and NCI-Roberts.  The decision came after a review process which included several Madison-based agencies.
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PlayN Wisconsin announced Wednesday that it’s tapped Madison, WI based Pop-Dot to serve as the brand’s marketing and advertising Agency of Record. The deal followed an agency review which included pitches for a fresh brand strategy, visual branding, messaging and media strategy.
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Pop-Dot recently announced on their social media channels a return engagement to American Family Insurance’s DreamBank on Madison’s capitol square. The Wisconsin-based marketing firm is scheduled to present “The Step-By-Step Marketing Workshop with Pop-Dot” on Tuesday, February 10, 2014 at 8:30am and noon.
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On Monday, Pop-Dot made public the newest addition to its client roster: Yelp.  According to the press release, the Madison-based advertising, PR and marketing firm is currently providing consultative services to Yelp Madison for its 2015 campaign.
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In business news, Midwest Financial Group has tapped Pop-Dot as their Agency of Record.  The agreement between the two Wisconsin-based firms includes a full-scale marketing, PR and advertising review prior to a 2015 campaign launch.
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The Wisconsin Builders Association announced this week that they’ve appointed Madison-based advertising agency, Pop-Dot, to rebrand the 67-year-old association.  According to State Executive Officer, Kirsten Lee Villegas, the contract was awarded to Pop-Dot following an agency review that included 36 marketing and advertising agencies.
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At an awards ceremony held in Milwaukee on Friday night, the MBA bestowed the 2014 Emby Award for Best Overall Advertising Campaign to advertising agency, Pop-Dot, and their retail client, Nonn’s Design Showplace.
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Pop-Dot recently announced that it’s accepted the invitation of American Family Insurance to hold two marketing workshops at DreamBank in Madison.”It’s an honor to be asked and we’re looking forward to sharing some of our key strategies with the public,” said Jason Fish, President at Pop-Dot, who will present alongside Kate Ewings, Pop-Dot’s Chief Brand Strategist.
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