Madison Women's Expo by BRAVA Magazine
We at BRAVA Magazine are delighted that we chose Pop-Dot Marketing to help us rebrand the Madison Women’s Expo. We needed a fresh image for our annual event that would ring true to the magazine’s brand, further appealing to our desired demographic of women with style and substance.
Pop-Dot’s task was to create a new logo, graphics, collateral and advertising that would reposition the event in the minds of Madison women and local businesses.
The results were extraordinary! Exhibitor space was completely sold out, and on the first day of the Expo, the line of cars waiting to park at the event’s venue stretched down the street (in fact, overflow parking had to be quickly made available). The event drew a wider range of women than it had in previous years, and the advertising had encouraged exhibitors to make their booths more lively and interactive to match the new atmosphere at the Expo.
I would, without a doubt, recommend Pop-Dot for their vision, skill and professionalism in marketing and advertising.
Director of Marketing & Events