We’re Pop-Dot.
We’re a Brand Strategy & Creative Agency.
And we’re dedicated to growing brands.

And why grow your brand?

Because when your brand grows, your bottom-line grows. It’s as simple as that. You see, brand growth creates real business effects. We’re not talking about simple likes and clicks here. We’re talking about effects such as expanded market share, increased revenue, and widening margins.

So, how does Pop-Dot grow brands? We grow brands with a mix of effective
strategies and compelling, creative executions. And the result: branding, marketing, and advertising that’s both captivating and activating; memorable and moving; fascinating and performing.

What about our approach? It’s unique, an evolution in the industry, and has two
components. First, we rely on the sciences—like Marketing Science and the Human Sciences—to set smart strategies. And then secondly, working within those strategic bounds, we’re infinitely, imaginatively, and impactfully creative.

What about our process? We follow our proprietary Pop-Dot Marketing System® (PDMS). It’s a step-by-step process that time-and-time again has produced results. It’s the basis for the clarity and confidence that our clients enjoy.

And how about you? Are you a well-funded start-up? Or looking to scale-up? Or
already a big-brand grown-up? If “yes,” and you also prefer long-term
partnerships—you’re in just the right place. We value our clients greatly, are dedicated to their success wholly, and so collaborate with them closely.

With that said, if building your business by growing your brand sounds like a profitable adventure…then welcome, most sincerely, to Pop-Dot.

Get In Touch

What We Do

Who We Are

Digital Marketing for Imagine Madison by Pop-Dot

Wisconsin Institute for Learning Disabilities/Dyslexia (WILDD) Outdoor Advertising - Billboard 01

Glue Dots Television Advertising by Pop-Dot

The Wise Restaurant - Marketing and Advertising Poster

Johnsonville Packaging Design - Original Recipe Bratwurst

Explore our portfolio

Brand Strategy & Creative

When it comes to marketing and advertising, our answer is: “Yes, we do that!”

Being a Brand Strategy & Creative Agency means that we have the full-service marketing expertise (and the creativity necessary) to help brands move their local, national, and international projects forward. We have a dedicated team of directors, account leaders, and creatives with expertise in a wide-range of marketing disciplines. And we know how to use this vast array of skills to grow brands! But if we had to narrow down what we’re experts at (in other words: how we get brand growth results), we’d say: Branding & Brand Strategy, Marketing Planning, Digital Performance Marketing, Website Design & Development, Traditional Brand Advertising, Packaging Design, and Creative Graphic Design—in no particular order. Whatever the job calls for, we’ll collaborate with you to not only compel your marketing projects forward, but to also compel your brand’s audience emotionally, and into action.

Marketing Planning

Even after the brand strategy, brand identity, and brand messaging are squared away—every brand still needs a marketing plan that will grow their brand. Clarity regarding campaign development, media planning, and public relations can go a long way in building the confidence necessary to launch something truly extraordinary.

Brand Strategy & Branding

In a world with no shortage of brands, it can be hard to stand out. Hence, the need for real, professional brand strategy and creative branding. Think: mental brand associations, the why-how-what of your brand, positioning, logo design, distinctive brand assets, and more.

Digital Performance Marketing

As a brand, navigating this factored digital world is difficult without a knowledgeable, wise, experienced guide. And we’re that guide, because online targeting, search engine marketing, social media management, email marketing, digital display advertising…these are just a few things we can do blindfolded.

Website Design & Development

Websites are often the first interaction a customer has with a brand. So, your website design is a what we call “a big deal.” How creative is it? What about the user experience? And because we’re not merely a website design company, we understand how to make your website truly work for you.

Traditional Brand Advertising

Traditional is still the most emotionally-moving mode of marketing to this day. Television advertising, print, radio, and billboard are very powerful and relevant forms of communication! And we’re pretty deft at creating traditional brand advertising, and knowing how to integrate it with your performance marketing mix.

Creative Graphic Design

This is the basis of all forms of visual, marketing communication and a catalyst for powerful emotional reactions. Whether it’s graphic design for digital marketing, traditional brand advertising, performance marketing, branding, or something in-between, we’re pros at using creative graphic design for brand growth and business advantage.

A sampling of our recent awards…

2024 American Advertising Awards:
Superior Brand Assets
Superior Logo Design
United Finishes Brand Assets
United Finishes Logo Design
Prairie Estates Genetics “Stop Stomaching” Campaign
Coho Social Media Campaign
Nonn’s Insiders List Social Media Campaign
Nonn’s Experience That Feeling Billboards
Nonn’s Experience That Feeling Print Ads
Glue Dots Packaging

2023 American Advertising Awards:
Nonn’s Insiders List Campaign
Nonn’s Insiders List Online Posts
Nonn’s Insiders List Social Media
Nonn’s Insiders List Emails
Farmer Campaign Landing Page
Farmer Campaign Print Ads
Coho Brand Video
Lean Focus Website
MyFitnessStore.com In-Store Sign
MyFitnessStore.com Retail Signage
MyFitnessStore.com Trade Show Booth

2022 American Advertising Awards:
Integrated Advertising Campaign
Television Advertising Campaign
Digital Publications Campaign
Email Marketing Campaign
B-to-C Website
Social Media Campaign
Email Newsletter
Magazine Print Advertising
B-to-B Website
Online/Interactive Microsite
Branded Video Content
Print Advertising Campaign

What People Are Saying About Us

A Few Kind Words

“Pop Dot is always responsive, but in these times they are truly there for us. They were able to quickly adapt to the “new normal” and get the thoughtful messaging out so our clients knew we were essential. I truly feel that they care about our business as if it were their own—and the quality of their work reflects that. You can tell that [the work] is always thought through and that they consider everything you’ve told them. I can’t imagine using any other agency—they just get us and our business.”
Kelly Lehr, Co-Owner, Nonn’s

“Pop-Dot continues to knock it out of the park for our brand. I can certainly see why the agency wins so many effectiveness and creative awards. The depth of thinking and the level of creativity, which Pop-Dot brings to Spectra’s projects, is truly impressive. I trust them completely, knowing that the brand is in very good hands.”
Chris Mayhew, Sales & Marketing Executive, Spectra Baby USA

Brands & Organizations We’ve Partnered With

Individually and as a team, we’ve partnered with some pretty amazing brands.

International & North American brands

National & International Brands We've Worked With

National & International Brands We've Worked With - Mobile

We’re Pop-Dot.
We’re a Brand Strategy & Creative Agency.
And we’re dedicated to growing brands.

And why grow your brand?

Because when your brand grows, your bottom-line grows. It’s as simple as that. You see, brand growth creates real business effects. We’re not talking about simple likes and clicks here. We’re talking about effects such as expanded market share, increased revenue, and widening margins.

So, how does Pop-Dot grow brands? We grow brands with a mix of effective
strategies and compelling, creative executions. And the result: branding, marketing, and advertising that’s both captivating and activating; memorable and moving; fascinating and performing.

What about our process? We follow our proprietary Pop-Dot Marketing System® (PDMS). It’s a step-by-step process that time-and-time again has produced results. It’s the basis for the clarity and confidence that our clients enjoy.

With that said, if building your business by growing your brand sounds like a profitable adventure…then welcome, most sincerely, to Pop-Dot.

Brand Strategy & Creative

When it comes to marketing and advertising, our answer is: “Yes, we do that!”

Marketing Planning

Brand Strategy & Branding

Digital Performance Marketing

Website Design & Development

Traditional Brand Advertising

Creative Graphic Design

A sampling of our recent awards…

What People Are Saying About Us

A Few Kind Words

Brands & Organizations We’ve Partnered With

International & North American brands

Charitable Brands

Regional & Local Brands

We’re Pop-Dot. We’re a Brand Strategy & Creative Agency.And we’re dedicated to growing brands.

And why grow your brand?

Because when your brand grows, your bottom-line grows. It’s as simple as that. You see, brand growth creates real business effects. We’re not talking about simple likes and clicks here. We’re talking about effects such as expanded market share, increased revenue, and widening margins.

So, how does Pop-Dot grow brands? We grow brands with a mix of effectivestrategies and compelling, creative executions. And the result: branding, marketing, and advertising that’s both captivating and activating; memorable and moving; fascinating and performing.

What about our process? We follow our proprietary Pop-Dot Marketing System® (PDMS). It’s a step-by-step process that time-and-time again has produced results. It’s the basis for the clarity and confidence that our clients enjoy.

With that said, if building your business by growing your brand sounds like a profitable adventure…then welcome, most sincerely, to Pop-Dot.

Brand Strategy & Creative

When it comes to marketing and advertising, our answer is: “Yes, we do that!”

Marketing Planning

Brand Strategy & Branding

Digital Performance Marketing

Website Design & Development

Traditional Brand Advertising

Creative Graphic Design

A sampling of our recent awards…

What People Are Saying About Us

A Few Kind Words

Brands & Organizations We’ve Partnered With

International & North American brands

Charitable Brands

Regional & Local Brands

We’re Pop-Dot.
We’re a Brand Strategy & Creative Agency.
And we’re dedicated to growing brands.

So, how does Pop-Dot grow brands? We grow brands with a mix of effective
strategies and compelling, creative executions. And the result: branding, marketing, and advertising that’s both captivating and activating; memorable and moving; fascinating and performing.