Marketing.

Evolved.

STRATEGY
CREATIVE
DIGITAL
Who We Are
What We Do
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Explore our portfolio

Pop-Dot builds businesses and grows brands. And we do this by utilizing an evolved approach to marketing that informs our award-winning strategy, creative and digital work. All the while, we’re a friendly-sort of marketing agency; responsive and attentive. We put our clients’ success and long-term relationships first. And we love doing what we do.

Welcome to Pop-Dot.

Strategy

Brand Strategy

Positioning, messaging, brand architecture, competitive strategy, segmentation, brand identities, taglines, slogans, naming & more.

Market Research

Surveys, interviews, focus groups, social listening, non-traditional means of intelligence gathering & more.

Marketing Planning

Integrated marketing plans, media planning, media buying, strategic/tactical mix, econometrics models & more.

Creative

Advertising & PR

TV, radio, print & billboard advertising, direct mail, slogans, taglines, press releases, publicity campaigns, recruitment campaigns & more.

Branding & Design

Logo & branding, brochures, sales collateral, business cards, signs, posters, building signage, banners, posters & much more.

Packaging & Retail

Retail packaging design, e-commerce packaging design, POS materials, in-house photography, retail environment & more.

Digital

Website Design

Website design, e-commerce, responsive design, mobile website design, app design, photography/video production & more.

SEO & Digital Marketing

Digital marketing planning, SEO, Adwords, email marketing, banner advertising, app design, online video ads & more.

Social Media Management

Content strategy, content creation, scheduling, posting, engagement, analytics, reporting, optimizing, photography/video & more.

Strategy

Brand Strategy

Positioning, brand associations, messaging, brand growth strategies, brand architecture, distinctive brand assets, competitive strategy, segmentation, brand audits, brand guidelines, brand identities, taglines, slogans, naming, inter-business branding

Market Research

Integrated marketing plan, media planning, media buying, strategic mix, tactical mix, econometrics models, company buy-in assistance, campaign measurement

Marketing Planning

Surveys, interviews, focus groups, social listening, non-traditional means of intelligence gathering

Creative

Advertising & PR

TV, radio, print & billboard advertising, direct mail, slogans, taglines, press releases, publicity campaigns, recruitment campaigns & more.

Branding & Design

Logo & branding, brochures, sales collateral, business cards, signs, posters, building signage, banners, posters & much more.

Packaging & Retail

Retail packaging design, e-commerce packaging design, POS materials, in-house photography, retail environment & more.

Digital

Website Design

Website design, e-commerce, responsive design, mobile website design, app design, photography/video production & more.

SEO & Digital Marketing

Digital marketing planning, SEO, Adwords, email marketing, banner advertising, app design, online video ads & more.

Social Media Management

Surveys, interviews, focus groups, social listening, non-traditional means of intelligence gathering

A selection of Pop-Dot’s recent awards:


2019 American Advertising Awards:
Gold: Packaging Design Campaign
Gold: B-to-B Website
Gold: Email Marketing Campaign
Gold: Online/Interactive Campaign
Gold: Digital Publication
Gold: Logo Design
Silver: Packaging Design Single Unit
Silver: Internet Commercial Campaign
Silver: Online/Interactive Campaign
Silver: Logo Design


2018 American Advertising Awards:
Gold: Digital Publication
Gold: Public Service Print Advertisement
Silver: Integrated Advertising Campaign
Silver: Brochure Campaign
Silver: Email Marketing Campaign
Silver: Public Service Print Campaign
Silver: Internet Television Advertising Campaign


EMBY™ Awards
2014: Best Overall Advertising Campaign
2013: Best Overall Advertising Campaign


2017 American Advertising Awards:
Gold: Integrated Advertising Campaign
Silver: Sales Kit
Silver: Consumer Website
Silver: Email Campaign
Silver: Online/Interactive Campaign
Silver: Digital Publication
Silver: Self-Promotional Video
Silver: Microsite
Silver: Logo Design
Silver: Responsive Website


Pop-Dot’s Creative Director is also highly awarded:

Gold ADDY®: Sales Promotion, Packaging Campaign
Gold ADDY®: Best Overall Website Design
Gold ADDY®: Collateral Material, Poster Campaign
Gold ADDY®: Business/Trade Publication, Less Than 4 Color
Silver ADDY®: Sales Promotion, Single Unit Packaging
National Hardware Show, Best In Show: Retail Packaging
Citation of Excellence: Product Trademark

Gold ADDY®: Advertising Campaign, Less Than 4 Color
Gold ADDY®: Still Photography, Color
Silver ADDY®: Consumer/Trade Ad, Full Page Color
Silver ADDY®: Consumer/Trade Ad, Full Page
National Hardware Show, Gold Award: Retail Packaging
Citation of Excellence: Spread/Multi-Page Ad

What People Are Saying About Us

A Few Kind Words

“Pop-Dot continues to knock it out of the park for our brand. I can certainly see why the agency wins so many effectiveness and creative awards. The depth of thinking and the level of creativity, which Pop-Dot brings to Spectra’s projects, is truly impressive. I trust them completely, knowing that the brand is in very good hands.

Chris Mayhew, Sales & Marketing Executive, Spectra Baby USA

“I value and trust the ideas and advice I receive from Pop-Dot. They are so much more than just a marketing or advertising agency. They understand the element of a business engine, are fluent in several schools of business and brand strategy, and propose ways of thinking that are truly innovative. I would wholeheartedly recommend Pop-Dot to any business who wants to take their game to the next level.”

Sean Boyce, Vice President of Marketing, Avid Ratings

 

More testimonials

Brands & Organizations We’ve Partnered With

Individually and as a team, we’ve worked in a marketing, advertising or public relations capacity with several high profile brands, companies and organizations.

National and International Brands

National & International Brands We've Worked With
National & International Brands We've Worked With - Mobile

Regional and Local Brands

Regional & Local Brands We've Worked With
Regional & Local Brands We've Worked With - Mobile

Charitable Brands

Charitable Brands We've Worked With
Charitable Brands We've Worked With - Mobile
Let's Get Started.