WE’RE POP-DOT—A FULL-SERVICE MARKETING AGENCY FILLED WITH FRIENDLY PROFESSIONALS.

We’re nimble. We’re responsive. And we’re experienced.

And what does that mean, exactly? It means we answer when you call. It means we listen, really listen, to your insights and ideas. And it means we deliver quality work—on-brand, on-budget, and on-time.

We’re an agency made up of seasoned marketers, digital dream teams, branding buffs, and all-around doers of incredible things. Please, take a look around, explore a bit, and if you have an idea you like for your brand, share it with us—we’ll help turn it into something you’ll love.

What’s Hanging On Our Wall
A few of our favorite things.

Boundless Enthusiasm

WHAT FULL SERVICE MARKETING AGENCY MEANS

Bonafide Experience

Being a full-service marketing agency means a lot of things to a lot of people, but to us, it means having the experience and the enthusiasm necessary to take brands of all sizes to market, successfully. We have a dedicated team with decades of experience in a wide-range of marketing disciplines, but, if we had to narrow it down, we’re best at: Branding, Marketing Planning, Digital Marketing, Website Design & Development, Traditional Advertising, Packaging Design, Graphic Design, and Taco Tuesdays—in no particular order. Whatever the job calls for, we’re a seasoned marketing agency that’ll get it done.

BRANDING

In a world with no shortage of brands, it can be hard to stand out. Hence, the need for professional branding. Think: logo design, positioning, repositioning, who and what your brand stands for, and more. (read more)

DIGITAL MARKETING

Navigating the digital world is difficult without an experienced guide. And we’re that guide, because search engine marketing, social media management, email marketing, and mobile app design, are just a few things we can do blindfolded. (read more)

TRADITIONAL ADVERTISING

Traditional is still the most relevant and powerful mode of marketing to this day. Television advertising, print, radio and billboard are not dead! And we’re pretty deft at adding it to the marketing mix.
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GRAPHIC DESIGN

The basis of all visual communication and the catalyst for powerful emotional reactions. Whether it’s graphic design for digital marketing, traditional advertising, branding, or something in-between, we’re pros at using it to your advantage.
(read more)

MARKETING PLANNING

Even after branding is squared away, every brand still needs a plan. A little clarity can go a long way—and so can campaign development, media planning, and public relations. (read more)

WEBSITE DESIGN & DEVELOPMENT

Websites are often the first interaction a customer has with a brand. So, your website design is a what we call “a big deal.” And because we’re not merely a website design company, we understand how to make your website truly work. (read more)

PACKAGING DESIGN

From how it looks on-shelf to how it feels un-boxed, there’s more to packaging design than meets the eye. We know the ins, and the outs, of the packaging world. That’s because we’ve got more years of experience than we’d like to admit. (read more)

What’s Sitting on Our Mantle:

A few awards we picked up along the way.


2017 American Advertising Awards:
Gold: Integrated Advertising Campaign
Silver: Sales Kit
Silver: Consumer Website
Silver: Email Campaign
Silver: Online/Interactive Campaign
Silver: Digital Publication
Silver: Self-Promotional Video
Silver: Microsite
Silver: Logo Design
Silver: Responsive Website


2016 American Advertising Awards:
Gold: Collateral Material / Brochure
Silver: Integrated Advertising Campaign
Silver: Best Consumer Website
Silver: Logo Design


EMBY™ Awards
2014: Best Overall Advertising Campaign
2013: Best Overall Advertising Campaign

Pop-Dot’s Creative Director is also highly awarded:

Gold ADDY®: Sales Promotion, Packaging Campaign
Gold ADDY®: Best Overall Website Design
Gold ADDY®: Collateral Material, Poster Campaign
Gold ADDY®: Business/Trade Publication, Less Than 4 Color
Silver ADDY®: Sales Promotion, Single Unit Packaging
National Hardware Show, Best In Show: Retail Packaging
Citation of Excellence: Product Trademark

Gold ADDY®: Advertising Campaign, Less Than 4 Color
Gold ADDY®: Still Photography, Color
Silver ADDY®: Consumer/Trade Ad, Full Page Color
Silver ADDY®: Consumer/Trade Ad, Full Page
National Hardware Show, Gold Award: Retail Packaging
Citation of Excellence: Spread/Multi-Page Ad

A Few Kind Words

What People Are Saying About Us

BRAVA Magazine | Madison Women's Expo

“We at BRAVA Magazine are delighted that we chose Pop-Dot to help us rebrand the Madison Women’s Expo. We needed a fresh image for our annual event that would ring true to the magazine’s brand, further appealing to our desired demographic of women with style and substance.

Pop-Dot’s task was to create a new logo, graphics, collateral and advertising that would reposition the event in the minds of Madison women and local businesses.

The results were extraordinary! Exhibitor space was completely sold out, and on the first day of the Expo, the line of cars waiting to park at the event’s venue stretched down the street (in fact, overflow parking had to be quickly made available). The event drew a wider range of women than it had in previous years, and the advertising had encouraged exhibitors to make their booths more lively and interactive to match the new atmosphere at the Expo.

I would, without a doubt, recommend Pop-Dot for their vision, skill and professionalism in marketing and advertising.”

Madison Women's Expo
Stephanie Sabo,
Director of Marketing & Events,
BRAVA Magazine

What Brands & Organizations We’ve Partnered With

Individually and as a team, we’ve put smiles on some pretty recognizable faces.


National and International Brands

Alouette

Ascension Risk Services

Avid Ratings: Middleton, WI

Beaulieu America

Colony Brands

Erdman

Fiskars

Ginny's Brand

Glue Dots

Grande Cheese Company

New Johnsonville Logo

Kraft

Madison-Kipp Corporation

Miller Brewing Company

Monroe and Main

Montgomery Ward

Seventh Avenue

Spectra

The Swiss Colony

Yelp Madison


Regional and Local Brands

BRAVA Magazine: Verona, WI

Brio Design Homes

Cadence Cold Brew Coffee

City of Madison, Wisconsin

Dentistry for Madison

DreamBank: American Family Insurance in Madison, WI

Elderspan Management, LLC

Flea's Floor Market

Greenway Station

HotelRED

Information Technology Professionals: Milwaukee, Fox Valley and Madison, WI

Imagine Madison

JG Development

Madison Women's Expo Logo - Brand Identity

Meloz Honey Spirit

Midwest Financial Group

Nonn's | Kitchen, Bath & Flooring

Purple Cow Organics

Storybook Ballet: Madison, WI

True Studio

Vive Home Transformations

Wisconsin Association of Independent Colleges and Universities

Wisconsin Builders Association

The Wise Restaurant & Bar

Zerorez Madison


Charitable Brands

Africa Bridge: Portland, OR and Tanzania, Africa

Catholic Charities Madison

Wisconsin Children's Trust Fund

Madison Community Discourse

Madison Reading Project

Read Like Mad

The Salvation Army of Dane County

SCORE

Smart Start Lab

Wisconsin Institute for Learning Disabilities/Dyslexia

Let's Connect.