Marketing.

Evolved.

STRATEGY
CREATIVE
DIGITAL
Who We Are
What We Do
Contact Us
Explore our portfolio

Pop-Dot builds businesses and grows brands. And we do this by utilizing an evolved approach to marketing that informs our award-winning strategy, creative and digital work. All the while, we’re a friendly-sort of marketing agency; responsive and attentive. We put our clients’ success and long-term relationships first. And we love doing what we do.

Welcome to Pop-Dot.

Strategy

Brand Strategy

Positioning, messaging, brand architecture, competitive strategy, segmentation, brand identities, taglines, slogans, naming & more.

Market Research

Surveys, interviews, focus groups, social listening, non-traditional means of intelligence gathering & more.

Marketing Planning

Integrated marketing plans, media planning, media buying, strategic/tactical mix, econometrics models & more.

Creative

Advertising & PR

TV, radio, print & billboard advertising, direct mail, slogans, taglines, press releases, publicity campaigns, recruitment campaigns & more.

Branding & Design

Logo & branding, brochures, sales collateral, business cards, signs, posters, building signage, banners, posters & much more.

Packaging & Retail

Retail packaging design, e-commerce packaging design, POS materials, in-house photography, retail environment & more.

Digital

Website Design

Website design, e-commerce, responsive design, mobile website design, app design, photography/video production & more.

SEO & Digital Marketing

Digital marketing planning, SEO, Adwords, email marketing, banner advertising, app design, online video ads & more.

Social Media Management

Content strategy, content creation, scheduling, posting, engagement, analytics, reporting, optimizing, photography/video & more.

Strategy

Brand Strategy

Positioning, brand associations, messaging, brand growth strategies, brand architecture, distinctive brand assets, competitive strategy, segmentation, brand audits, brand guidelines, brand identities, taglines, slogans, naming, inter-business branding

Market Research

Integrated marketing plan, media planning, media buying, strategic mix, tactical mix, econometrics models, company buy-in assistance, campaign measurement

Marketing Planning

Surveys, interviews, focus groups, social listening, non-traditional means of intelligence gathering

Creative

Advertising & PR

TV, radio, print & billboard advertising, direct mail, slogans, taglines, press releases, publicity campaigns, recruitment campaigns & more.

Branding & Design

Logo & branding, brochures, sales collateral, business cards, signs, posters, building signage, banners, posters & much more.

Packaging & Retail

Retail packaging design, e-commerce packaging design, POS materials, in-house photography, retail environment & more.

Digital

Website Design

Website design, e-commerce, responsive design, mobile website design, app design, photography/video production & more.

SEO & Digital Marketing

Digital marketing planning, SEO, Adwords, email marketing, banner advertising, app design, online video ads & more.

Social Media Management

Surveys, interviews, focus groups, social listening, non-traditional means of intelligence gathering

A selection of Pop-Dot’s recent awards:


2018 American Advertising Awards:
Gold: Digital Publication
Gold: Public Service Print Ad
Silver: Integrated Advertising Campaign
Silver: Brochure Campaign
Silver: Email Marketing Campaign
Silver: Public Service Print Campaign
Silver: Internet Television Ad Campaign


2017 American Advertising Awards:
Gold: Integrated Advertising Campaign
Silver: Sales Kit
Silver: Consumer Website
Silver: Email Campaign
Silver: Online/Interactive Campaign
Silver: Digital Publication
Silver: Self-Promotional Video
Silver: Microsite
Silver: Logo Design
Silver: Responsive Website


2016 American Advertising Awards:
Gold: Collateral Material / Brochure
Silver: Integrated Ad Campaign
Silver: Best Consumer Website
Silver: Logo Design


EMBY™ Awards
2014: Best Overall Ad Campaign
2013: Best Overall Ad Campaign


Pop-Dot’s Creative Director is also highly awarded:

Gold ADDY®: Sales Promotion, Packaging Campaign
Gold ADDY®: Best Overall Website Design
Gold ADDY®: Collateral Material, Poster Campaign
Gold ADDY®: Business/Trade Publication, Less Than 4 Color
Silver ADDY®: Sales Promotion, Single Unit Packaging
National Hardware Show, Best In Show: Retail Packaging
Citation of Excellence: Product Trademark

Gold ADDY®: Advertising Campaign, Less Than 4 Color
Gold ADDY®: Still Photography, Color
Silver ADDY®: Consumer/Trade Ad, Full Page Color
Silver ADDY®: Consumer/Trade Ad, Full Page
National Hardware Show, Gold Award: Retail Packaging
Citation of Excellence: Spread/Multi-Page Ad

What People Are Saying About Us

A Few Kind Words

“Pop-Dot continues to knock it out of the park for our brand. I can certainly see why the agency wins so many effectiveness and creative awards. The depth of thinking and the level of creativity, which Pop-Dot brings to Spectra’s projects, is truly impressive. I trust them completely, knowing that the brand is in very good hands.

Chris Mayhew, Sales & Marketing Executive, Spectra Baby USA

“I value and trust the ideas and advice I receive from Pop-Dot. They are so much more than just a marketing or advertising agency. They understand the element of a business engine, are fluent in several schools of business and brand strategy, and propose ways of thinking that are truly innovative. I would wholeheartedly recommend Pop-Dot to any business who wants to take their game to the next level.”

Sean Boyce, Vice President of Marketing, Avid Ratings

 

More testimonials

Brands & Organizations We’ve Partnered With

Individually and as a team, we’ve worked in a marketing, advertising or public relations capacity with several high profile brands, companies and organizations.

National and International Brands

Angus-Young

Alouette

Ascension Risk Services

Avid Ratings: Middleton, WI

Beaulieu America

Colony Brands

Erdman

Fiskars

Ginny's Brand

Glue Dots Logo

Grande Cheese Company

New Johnsonville Logo

Kamps Fitness

Kraft

Lean Focus

Metso

Madison-Kipp Corporation

Miller Brewing Company

Monroe and Main

Montgomery Ward

Seventh Avenue

Spectra

The Swiss Colony

Woodland Foods

Yelp Madison


Regional and Local Brands

BRAVA Magazine: Verona, WI

Brio Design Homes

Cadence Cold Brew Coffee

City of Madison, Wisconsin

Dentistry for Madison

Domeloz

DreamBank: American Family Insurance in Madison, WI

Elderspan Management, LLC

Expecting and Empowered

Flea's Floor Market

Greenway Station

HotelRED

Information Technology Professionals: Milwaukee, Fox Valley and Madison, WI

Imagine Madison

JG Development

Lakeside Living

Madison Women's Expo Logo - Brand Identity

Malkin's Flooring

Midwest Financial Group

Neighborhood House

Nonn's | Kitchen, Bath & Flooring

Purple Cow Organics

Storybook Ballet: Madison, WI

True Studio

Vive Home Transformations

Wisconsin Association of Independent Colleges and Universities

Wisconsin Builders Association

The Wise Restaurant & Bar

Zander Solutions

Zerorez Madison


Charitable Brands

Africa Bridge: Portland, OR and Tanzania, Africa

Catholic Charities Madison

Wisconsin Children's Trust Fund

Madison Community Discourse

Madison Reading Project

Read Like Mad

The Salvation Army of Dane County

SCORE

Smart Start Lab

Wisconsin Institute for Learning Disabilities/Dyslexia

Let's Get Started.