We’re Pop-Dot—A Full-Service Marketing Agency Filled with Trusted Pros That Know How To Get the Job Done.

Branding, marketing planning, digital marketing, advertising…the list goes on. Simply put, we’re a one-stop shop for all your marketing and advertising needs. Online and offline? Yes. Logos to television ads? Yep. Public relations to packaging and even website design? Of course! And because one of our best skills is building long-lasting relationships with our clients, you can count on us to get the job done, for you, for years to come.

We’ve been called “friendly pros.” That’s accurate. We’ve been called “nimble” and “responsive.” That’s how we roll. We’ve also been called “experienced.” And despite how that ages some of us—it’s true!

Bottom line, we’d love to hear from you. When you contact us, we promise that you’ll be speaking with someone who will truly listen; someone who will get very excited about your project. It doesn’t matter if you’re an international brand or a mom-and-pop—we care. It’s just who we are.

Some Samples from our Award-Winning Advertising Portfolio

Branding to Advertising

...AND WE MEAN FULL-SERVICE

Digital to Public Relations

When it comes to marketing, we do whatever is called for. But if we had to narrow it down, we’d divide our services into seven categories: Branding, Planning, Digital Marketing, Website Design and Development, Traditional Advertising, Packaging Design, and Graphic Design.

BRANDING

Think: logo design, positioning, brand essence, brand purpose, brand personality, and more. Understandably, our clients are highly-invested in the look-and-feel of their brand. That’s why we approach these projects collaboratively. That said, with thousands of branding projects under our collective belt, you can rest easy knowing that your branding is being crafted by pros.
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DIGITAL MARKETING

With so many options to choose from, navigating the world of digital marketing can be daunting. But don’t worry, that’s where we come in. SEO, mobile app design, email marketing, social media management, display advertising, email automation…and on and on—we’ve got you covered.
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TRADITIONAL ADVERTISING

Magazine, newspaper, radio, billboard, direct mail and television advertising all remain relevant and impactful ways to market a brand to this day. Even in the world of digital, we produce traditional ads daily. And as you may know, pairing your digital marketing efforts with traditional advertising can make for an extremely powerful punch indeed.
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GRAPHIC DESIGN

Logos, business cards, letterhead, direct mailers, collateral materials, banners, trade show displays, and so much more—there’s virtually not a second when we’re not busy designing. And because we’re more than just graphic designers, even a simple brochure is imbued with our professional branding and know-how.
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MARKETING PLANNING

Maybe your branding is picture-perfect, but you’re looking for the best way to reach your audience. You’ve come to the right place! Through market research, segmentation, media planning and more, we’ll create a professional plan tailored to your brand.
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WEBSITE DESIGN & DEVELOPMENT

We’re more than just a website design company; we’re marketing pros. So, all of our industry know-how gets baked into every website we design. That means that your website can work smarter and harder for you. And, instead of serving as simply an online brochure, your website can be transformed into a powerful extension of your overall efforts.
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PACKAGING DESIGN

From how it looks on-shelf, to the experience of unboxing, packaging design plays a crucial role in the success of any product. With thousands of collective designs over the course of decades, we understand the ins-and-outs of the retail packaging world. And we’d love to put that knowledge and expertise to work for you.
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What’s Sitting on Our Mantle:

A few awards we picked up along the way.

Pop-Dot’s Creative Director is also highly awarded:

Gold ADDY®: Sales Promotion, Packaging Campaign
Gold ADDY®: Best Overall Website Design
Gold ADDY®: Collateral Material, Poster Campaign
Gold ADDY®: Business/Trade Publication, Less Than 4 Color
Silver ADDY®: Sales Promotion, Single Unit Packaging
National Hardware Show, Best In Show: Retail Packaging
Citation of Excellence: Product Trademark

Gold ADDY®: Advertising Campaign, Less Than 4 Color
Gold ADDY®: Still Photography, Color
Silver ADDY®: Consumer/Trade Ad, Full Page Color
Silver ADDY®: Consumer/Trade Ad, Full Page
National Hardware Show, Gold Award: Retail Packaging
Citation of Excellence: Spread/Multi-Page Ad

A Few Kind Words

What People Are Saying About Us

BRAVA Magazine | Madison Women's Expo

“We at BRAVA Magazine are delighted that we chose Pop-Dot to help us rebrand the Madison Women’s Expo. We needed a fresh image for our annual event that would ring true to the magazine’s brand, further appealing to our desired demographic of women with style and substance.

Pop-Dot’s task was to create a new logo, graphics, collateral and advertising that would reposition the event in the minds of Madison women and local businesses.

The results were extraordinary! Exhibitor space was completely sold out, and on the first day of the Expo, the line of cars waiting to park at the event’s venue stretched down the street (in fact, overflow parking had to be quickly made available). The event drew a wider range of women than it had in previous years, and the advertising had encouraged exhibitors to make their booths more lively and interactive to match the new atmosphere at the Expo.

I would, without a doubt, recommend Pop-Dot for their vision, skill and professionalism in marketing and advertising.”

Madison Women's Expo
Stephanie Sabo,
Director of Marketing & Events,
BRAVA Magazine

What Brands & Organizations We’ve Partnered With

Individually and as a team, we’ve put smiles on some pretty recognizable faces.


National and International Brands

Alouette

Ascension Risk Services

Avid Ratings: Middleton, WI

Beaulieu America

Colony Brands

Erdman

Fiskars

Ginny's Brand

Glue Dots Logo

Grande Cheese Company

New Johnsonville Logo

Kamps Fitness

Kraft

Madison-Kipp Corporation

Metso

Miller Brewing Company

Monroe and Main

Montgomery Ward

Seventh Avenue

Spectra

The Swiss Colony

Woodland Foods

Yelp Madison


Regional and Local Brands

Angus Young

BRAVA Magazine: Verona, WI

Brio Design Homes

Cadence Cold Brew Coffee

City of Madison, Wisconsin

Dentistry for Madison

Domeloz

DreamBank: American Family Insurance in Madison, WI

Elderspan Management, LLC

Expecting and Empowered

Flea's Floor Market

Greenway Station

HotelRED

Information Technology Professionals: Milwaukee, Fox Valley and Madison, WI

Imagine Madison

JG Development

Lakeside Living

Madison Women's Expo Logo - Brand Identity

Malkin's Flooring

Midwest Financial Group

Neighborhood House

Nonn's | Kitchen, Bath & Flooring

Purple Cow Organics

Storybook Ballet: Madison, WI

True Studio

Vive Home Transformations

Wisconsin Builders Association

The Wise Restaurant & Bar

Zander Solutions

Zerorez Madison


Charitable Brands

Africa Bridge: Portland, OR and Tanzania, Africa

Catholic Charities Madison

Wisconsin Children's Trust Fund

Madison Community Discourse

Madison Reading Project

Read Like Mad

The Salvation Army of Dane County

SCORE

Smart Start Lab

Wisconsin Institute for Learning Disabilities/Dyslexia

Let's Connect.