Boys and Girls Club Chooses Pop-Dot for Brand Strategy
The Dane County branch of the nationwide leading non-profit, Boys & Girls Club of America, has chosen full-service marketing agency, Pop-Dot, to drive the branding, website design and development, and more for their ground-breaking project: the McKenzie Regional Workforce Center (MRWC). The center is Boys and Girls Club’s biggest training center in the nation, and was initiated by BGCDC President and CEO, Michael Johnson, and owner of McKenzie Apartments, John McKenzie. The center will be a training facility that aims to provide young adults career opportunities in skilled trades like plumbing and construction.