Following a thorough agency review, Wisconsin-based powder coating & fabrication provider EDGE—formerly known as JC Powder—is leveraging Pop-Dot’s branding, digital marketing, and website design & development capabilities for a holistic brand transformation. Specializing in powder coating & fabrication for both industrial & residential applications, EDGE’s decision to re-brand follows a recent expansion into a new facility in Jefferson, Wisconsin.

“We love flexing our branding and marketing muscles, especially when it’s for a company with such an exciting vision for the future,” said Kate Ewings, Pop-Dot’s Senior Director. “We worked with them to create such a clear sense of who they are and where they want to go as a brand, which has already led to some really great work—and there’s so much more to come.”

True to their process, Pop-Dot’s efforts began with a collaborative work session with the EDGE leadership team in which they established clear goals, noted creative preferences, and brainstormed rollout strategies. And, not four weeks later, EDGE had their new name and brand identity, complete with a logo, brand guidelines, and positioning strategy.

Pop-Dot’s branding work will be followed by the creation of distinct messaging, website design & development, collateral design, and more.

EDGE joins an expansive roster of both local and international brands partnering with Pop-Dot, including Grande Cheese Company, Johnsonville, and Glue Dots, among others.

About Pop-Dot

Pop-Dot is a full-service marketing agency that helps clients move forward through creativity and collaboration. To learn more about our award-winning work, visit

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