Branding

In a world with no shortage of brands, it can be hard to stand out. But before a brand can stand out, it needs marketing professionals to handle the visual branding, and to help the brand know what it stands for—that’s where we come in. We’ll help you refine or define your visual branding, find what makes your company unique—that distinct quality you can claim as your own, and use it to build a brand worth standing for.

Qualitative & Quantitative Research

Quality or quantity, we gather information quickly. Searching for those hidden motivators, those emotional triggers, that will make your brand matter to your target when the crucial time comes.

Competitive Analysis
By learning the ins and outs of your competition, we can better position your brand to compete. Once we’ve discovered what they aren’t, we can make more informed decisions on what you should become.

Surveys
Our trusted and most effective method, surveys are key for understanding your market’s landscape. They enable us to ask pointed questions for quick, un-baised results. The answers aren’t always deep, but the insights we draw from them are.

Focus Groups
This is where things get personal. With small focus groups, we’re able to delve a little deeper, determine what makes your customers tick and why, so we can craft meaningful marketing plans, tactics, messages, designs, et cetera, et cetera.

Positioning

The area you occupy in your market is everything.
It anchors your brand, providing a foundation on which to build for years to come. We’ll help you find that place, hoist up the flag, and claim it as yours.

Brand Identity

Not only a brand’s sense of self, identity is how the outside world—particularly your target—views a brand. We’ll help you define it, design it, and keep it consistent so your customers know exactly who you are and what you stand for.

Logo Design
Much more than a simple mark, a logo is the visual distillation of your brand and the core of its identity. Beyond that, it’s a really powerful visual tool. Whether you’re looking for a shiny new logo, or want to re-buff an old one, we’ve got you covered. We’ll make quick options based off your vision; we’ll make sure it’s the right choice for your target; and of course, we’ll make sure you love it.

Brand Guidelines
It takes at least two things for a brand to build trust and respect: consistency and clarity. Brand guidelines give you both. They’re the ultimate how-to guide—providing real-world do’s and do not’s. They’ll keep your brand on-brand, so whatever the message, whatever the medium, whatever the consumer mindset, the story stays the same.

Creative Messaging

Finding your voice in the marketplace is one thing, using it effectively is something else entirely.
We’ll work with you to create unique taglines, content, and other messaging deliverables that are just as distinct as your brand, so your voice can be heard.

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