Qualitative & Quantitative Research
Quality or quantity, we gather information quickly. Searching for those hidden motivators, those emotional triggers, that will make your brand matter to your target when the crucial time comes.
By learning the ins and outs of your competition, we can better position your brand to compete. Once we’ve discovered what they aren’t, we can make more informed decisions on what you should become.
Our trusted and most effective method, surveys are key for understanding your market’s landscape. They enable us to ask pointed questions for quick, un-baised results. The answers aren’t always deep, but the insights we draw from them are.
This is where things get personal. With small focus groups, we’re able to delve a little deeper, determine what makes your customers tick and why, so we can craft meaningful marketing plans, tactics, messages, designs, et cetera, et cetera.
Not only a brand’s sense of self, identity is how the outside world—particularly your target—views a brand. We’ll help you define it, design it, and keep it consistent so your customers know exactly who you are and what you stand for.
Much more than a simple mark, a logo is the visual distillation of your brand and the core of its identity. Beyond that, it’s a really powerful visual tool. Whether you’re looking for a shiny new logo, or want to re-buff an old one, we’ve got you covered. We’ll make quick options based off your vision; we’ll make sure it’s the right choice for your target; and of course, we’ll make sure you love it.
It takes at least two things for a brand to build trust and respect: consistency and clarity. Brand guidelines give you both. They’re the ultimate how-to guide—providing real-world do’s and do not’s. They’ll keep your brand on-brand, so whatever the message, whatever the medium, whatever the consumer mindset, the story stays the same.