The leading breast pump company in the United States has selected Pop-Dot as its Agency of Record, the marketing firm announced today. Florida-based Spectra Baby USA selected Wisconsin-based Pop-Dot after a review of multiple agencies nationwide.
“Spectra has an innovative line of products and a highly-trusted brand,” said Kate Ewings, the Director of Brand Development and a partner at Pop-Dot. “We’ll be leveraging those assets as we help Spectra take their growth to the next level.”
Although the details of current projects are being kept under wraps, Spectra’s move to tap a national marketing agency indicates an interest in expanding its retail presence. Currently, Spectra leads the non-retail segment of the breast pump industry, with its products regularly recommended to new moms by board-certified lactation consultants.
“The people of Spectra know their industry extremely well,” added Ms. Ewings. “They are a company staffed with registered nurses, lactation consultants and moms. So, they know what matters to their target audience–because they are among the target audience.”
The addition of Spectra to Pop-Dot’s roster comes only two weeks after the announcement that Glue Dots International named Pop-Dot its Agency of Record. The two brands join a roster of clients which includes Johnsonville and Colony Brands, amongst others.
(Article posted with permission of original author)