Packaging Design
By Pop-Dot

WPC’s Preferred Packaging
Design Agency

North American Retail Hardware Association - Packaging Design

National Hardware Show,
Best In Show: Retail Packaging

North American Retail Hardware Association - Packaging Design

Gold ADDY®: Sales Promotion,
Packaging Campaign

We’re Pop-Dot, WPC’s preferred packaging design agency.

We’re a Wisconsin-born Brand Strategy and Innovation Agency with an award-winning packaging design portfolio. But we don’t just design packaging to simply contain products; we design fully-integrated extensions of your brand to create real business effects. We take a different approach. An evolved approach. Our proprietary process is informed by not only decades of packaging design, but by business and marketing professionals as well—each of which will have a heavy influence on the design of your packaging.

And, like WPC, we find the most impactful solutions for our clients. Solutions that bring business to life. It’s this shared passion for finding the right fit—for putting our client’s priorities first—that brought WPC and Pop-Dot together. You see, we are that solution. Because when you partner with Pop-Dot, you get so much more than professional packaging design. You get two things that are much, much more valuable. Priceless, even. You’ll have clarity, and you’ll have confidence.

We’re Pop-Dot. We grow brands. And we do it by infusing our packaging designs with business, brand and marketing IQ—followed by heady doses of creativity.

Welcome to Pop-Dot.

“Pop-Dot continues to knock it out of the park for our brand. I can certainly see why the agency wins so many effectiveness and creative awards. The depth of thinking and level of creativity, which Pop-Dot brings to Spectra’s projects, is truly impressive. I trust them completely, knowing that the brand is in very good hands.”
Chris Mayhew, Sales & Marketing Executive, Spectra Baby USA

FEATURED PACKAGED GOODS BRANDS WE’VE WORKED WITH

FEATURED PACKAGED GOODS BRANDS WE’VE WORKED WITH

Contact Us To Bring Your Business To Life


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    A selection of Pop-Dot’s recent awards:


    2019 American Advertising Awards:
    Gold: Packaging Design Campaign
    Gold: B-to-B Website
    Gold: Email Marketing Campaign
    Gold: Online/Interactive Campaign
    Gold: Digital Publication
    Gold: Logo Design
    Silver: Packaging Design Single Unit
    Silver: Internet Commercial Campaign
    Silver: Online/Interactive Campaign
    Silver: Logo Design


    2018 American Advertising Awards:
    Gold: Digital Publication
    Gold: Public Service Print Advertisement
    Silver: Integrated Advertising Campaign
    Silver: Brochure Campaign
    Silver: Email Marketing Campaign
    Silver: Public Service Print Campaign
    Silver: Internet Television Advertising Campaign


    EMBY™ Awards
    2014: Best Overall Advertising Campaign
    2013: Best Overall Advertising Campaign


    2017 American Advertising Awards:
    Gold: Integrated Advertising Campaign
    Silver: Sales Kit
    Silver: Consumer Website
    Silver: Email Campaign
    Silver: Online/Interactive Campaign
    Silver: Digital Publication
    Silver: Self-Promotional Video
    Silver: Microsite
    Silver: Logo Design
    Silver: Responsive Website


    Pop-Dot’s Creative Director is also highly awarded:

    Gold ADDY®: Sales Promotion, Packaging Campaign
    Gold ADDY®: Best Overall Website Design
    Gold ADDY®: Collateral Material, Poster Campaign
    Gold ADDY®: Business/Trade Publication, Less Than 4 Color
    Silver ADDY®: Sales Promotion, Single Unit Packaging
    National Hardware Show, Best In Show: Retail Packaging
    Citation of Excellence: Product Trademark

    Gold ADDY®: Advertising Campaign, Less Than 4 Color
    Gold ADDY®: Still Photography, Color
    Silver ADDY®: Consumer/Trade Ad, Full Page Color
    Silver ADDY®: Consumer/Trade Ad, Full Page
    National Hardware Show, Gold Award: Retail Packaging
    Citation of Excellence: Spread/Multi-Page Ad

    Let's Get Started.