Packaging Design
By Pop-Dot

WPC’s Preferred Packaging
Design Agency

North American Retail Hardware Association - Packaging Design

National Hardware Show,
Best In Show: Retail Packaging

North American Retail Hardware Association - Packaging Design

Gold ADDY®: Sales Promotion,
Packaging Campaign

We’re Pop-Dot, WPC’s preferred packaging design agency.

We’re a Wisconsin-born Brand Strategy and Innovation Agency with an award-winning packaging design portfolio. But we don’t just design packaging to simply contain products; we design fully-integrated extensions of your brand to create real business effects. We take a different approach. An evolved approach. Our proprietary process is informed by not only decades of packaging design, but by business and marketing professionals as well—each of which will have a heavy influence on the design of your packaging.

And, like WPC, we find the most impactful solutions for our clients. Solutions that bring business to life. It’s this shared passion for finding the right fit—for putting our client’s priorities first—that brought WPC and Pop-Dot together. You see, we are that solution. Because when you partner with Pop-Dot, you get so much more than professional packaging design. You get two things that are much, much more valuable. Priceless, even. You’ll have clarity, and you’ll have confidence.

We’re Pop-Dot. We grow brands. And we do it by infusing our packaging designs with business, brand and marketing IQ—followed by heady doses of creativity.

Welcome to Pop-Dot.

“Pop-Dot continues to knock it out of the park for our brand. I can certainly see why the agency wins so many effectiveness and creative awards. The depth of thinking and level of creativity, which Pop-Dot brings to Spectra’s projects, is truly impressive. I trust them completely, knowing that the brand is in very good hands.”
Chris Mayhew, Sales & Marketing Executive, Spectra Baby USA



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A selection of Pop-Dot’s recent awards:

2019 American Advertising Awards:
Gold: Packaging Design Campaign
Gold: B-to-B Website
Gold: Email Marketing Campaign
Gold: Online/Interactive Campaign
Gold: Digital Publication
Gold: Logo Design
Silver: Packaging Design Single Unit
Silver: Internet Commercial Campaign
Silver: Online/Interactive Campaign
Silver: Logo Design

2018 American Advertising Awards:
Gold: Digital Publication
Gold: Public Service Print Advertisement
Silver: Integrated Advertising Campaign
Silver: Brochure Campaign
Silver: Email Marketing Campaign
Silver: Public Service Print Campaign
Silver: Internet Television Advertising Campaign

EMBY™ Awards
2014: Best Overall Advertising Campaign
2013: Best Overall Advertising Campaign

2017 American Advertising Awards:
Gold: Integrated Advertising Campaign
Silver: Sales Kit
Silver: Consumer Website
Silver: Email Campaign
Silver: Online/Interactive Campaign
Silver: Digital Publication
Silver: Self-Promotional Video
Silver: Microsite
Silver: Logo Design
Silver: Responsive Website

Pop-Dot’s Creative Director is also highly awarded:

Gold ADDY®: Sales Promotion, Packaging Campaign
Gold ADDY®: Best Overall Website Design
Gold ADDY®: Collateral Material, Poster Campaign
Gold ADDY®: Business/Trade Publication, Less Than 4 Color
Silver ADDY®: Sales Promotion, Single Unit Packaging
National Hardware Show, Best In Show: Retail Packaging
Citation of Excellence: Product Trademark

Gold ADDY®: Advertising Campaign, Less Than 4 Color
Gold ADDY®: Still Photography, Color
Silver ADDY®: Consumer/Trade Ad, Full Page Color
Silver ADDY®: Consumer/Trade Ad, Full Page
National Hardware Show, Gold Award: Retail Packaging
Citation of Excellence: Spread/Multi-Page Ad

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