The Boys & Girls Club of Dane County has selected full-service marketing agency, Pop-Dot, to lead the branding, website design & development, and more for the highly anticipated McKenzie Regional Workforce Center (MRWC). Born out of a partnership between the Boys & Girls Club of Dane County (BGCDC) and the Madison Area Builder’s Association (MABA), the center will be a training facility that aims to provide young adults career opportunities in skilled trades like plumbing and construction.
“We couldn’t be more excited for the McKenzie Regional Workforce Center to get a visual identity and website of its own,” says Laura Ford-Harris, Chief Development Officer at the BGCDC. “It’s a big undertaking, but we know it’s in capable hands—Pop-Dot came highly recommended to us from a fellow partner, and they’ve already exceeded our expectations.”
To kickstart the effort, Pop-Dot hosted both the BGCDC & MABA teams for a collaborative work session at their offices in downtown Madison. What follows will be a distinct visual identity that brings together the key partners; a website designed to inform the community, highlight program partners, inspire youth, educate parents, and be a doorway for donations; and various other efforts that will help the BGCDC & MABA build momentum for the center.
“We’re honored that Laura, Michael, and the rest of the BGCDC & MABA teams thought of us,” Pop-Dot Senior Director, Kate Ewings, said of the partnership. “We know just how important it is to not only them, but to the greater Madison community. We can’t wait to share all of the exciting things we have in store for the McKenzie Regional Workforce Center in 2022 and beyond!”
The McKenzie Regional Workforce Center website is slated to launch early 2022, and programming is expected to begin in early 2023 following building renovations. Education, training, certification, apprenticeships, and job placement will be available to young adults in high school. Younger students will have the opportunity to explore career options and learn life skills.
The Boys & Girls Club joins a diverse roster of clientele at Pop-Dot, which spans from local non-profits such as the Madison Reading Project and Africa Bridge, to large national and international companies like Lean Focus, Glue Dots, Grande Cheese Company, and more.
Article posted with permission of original author.
Pop-Dot is a full-service marketing agency that helps clients move forward through creativity and collaboration. To learn more about our award-winning work, visit popdotmarketing.com
About The McKenzie Regional Workforce Center
The McKenzie Regional Workforce Center will be an active partnership between the Boys & Girls Club of Dane County and Madison Area Builders Association (MABA), plus other local businesses and schools. The highlight of the Center is a skilled trades curriculum, focused on providing young adults careers in skilled trades like plumbing and construction. This will create generational change within families and help diversify what historically has been a largely white, male workforce.
In addition to the trade skills classroom spaces, the McKenzie Regional Workforce Center will include an entrepreneurship center, a rooftop cafe for outdoor learning, lockers, showers, storage, and a laundry facility. The center will also include the new offices of The Boys & Girls Clubs of Dane County and other workforce partners.