We’re Pop-Dot—a strategically-minded, integrated marketing firm.



Part advertising agency, part branding specialist, part creative shop,
part digital evangelist, part media hound—we’re fully integrated.
We’re based in Madison, Wisconsin with brand partners worldwide.

Every day, our clients ask for creative ideas—“big ideas”—and we deliver. But at Pop-Dot, we believe that BIG IDEAS AREN’T ENOUGH. Without a strategy, there’s no way to distinguish between a bold, creative idea—and THE RIGHT IDEA. We pass on the bold idea if it’s not the right idea. We’re experts at business marketing strategy, and our approach is disciplined—because results matter to us.

THE MARKETPLACE IS SHIFTING RADICALLY, and customer prospectives have shifted with it. As a consequence, marketing isn’t the same as it was 20 years ago. Or even 5 years ago. But for reasons of their own, marketing and advertising agencies have been slow to evolve.

Today, women influence over 75% of buying decisions. We’re highly attuned to this, and it’s the reason we’ve gained a reputation as the ad agency who knows HOW TO SPEAK TO THE FEMALE BUYER. Social media has also changed the way brands need to interact with consumers, and constantly emerging technology means that brands must wisely lean toward the cutting-edge.

WE HAVE BOTH EYES ON THE FUTURE WHILE WE HOLD CLOSE THE WISDOM FROM THE PAST.

So as we watched a new era in business unfold, and we looked around at the stalled marketing landscape, we knew the time had come to build an integrated, EVOLVED ADVERTISING AGENCY; one that would combine the marketing truths of the past with the leading-edge perspectives of today.

We’re history buffs. We’re interested observers of psychology. We’re artists and philosophers. But IN THE END, WE’RE BUSINESS PEOPLE, just like you. We thrive at the crossroads of Creativity and Commerce.

Welcome to Pop-Dot.

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Are you looking for strategic branding, marketing, public relations or advertising services?
What We Do

Our Capabilities

Pop-Dot is an Integrated Marketing, Public Relations & Advertising Agency
BRAND STRATEGY

Successful brand strategies begin and end with the target consumer… (read more)

BRANDING & DESIGN

It’s the look, the sound, the vibe, that first captures her attention… (read more)

MARKET RESEARCH

Knowledge of the market is key in creating a successful brand… (read more)

ADVERTISING

Amplifying your message means that it’s heard far and wide… (read more)

MEDIA

Wise media buys optimize your marketing and advertising spend… (read more)

DIGITAL MARKETING

A strategy toward set goals can launch powerful, interactive content… (read more)

PUBLIC RELATIONS

A positive perception of your brand is crucial to maintain… (read more)

SOCIAL MEDIA

The social sphere is a powerful place to turn “likes” into advocates… (read more)

Pop-Dot : Emby Winner for

“Best Overall Advertising Campaign”

Presented by the MBA in Milwaukee, Wisconsin in September 2014
Sarah Manternach

In The Words Of Our Clients

Terrace Custom Builders

"When we decided the time had come to re-evaluate our company’s image and messaging, we selected Pop-Dot Marketing. We were impressed by their expertise in branding and how well they translated their clients’ essence into visual design and verbal/written messages. Also, our target customers are female and Pop-Dot has a well-known reputation for being able to communicate to women.

In working with Pop-Dot, we discovered one of the reasons behind their success. They get to know YOU as a client, they research YOUR industry, YOUR competition and YOUR customers. They really care. Another secret I discovered was that they pay attention to the emotional side of things, just as much as the rational.

I would certainly recommend Pop-Dot Marketing to any organization looking to take their enterprise to the next level. What you get in return is worth every penney you‘ll pay for their services."

- Sarah Manternach, Owner, Terrace Custom Builders

The Short List

Select Client List

Local, National and International Brands

Madison Women's Expo

Wash It, Inc., Springfield, MO

Nonn's Design Showplace in Wisconsin

Yahara Bay Distillers: Madison, WI

DreamBank: American Family Insurance in Madison, WI

Dustin Maher Fitness: America's Trainer to Moms

Storybook Ballet: Madison, WI

BRAVA Magazine: Verona, WI

Zander's Interiors: Madison, WI

Zerorez Madison

Vistrata Health: Madison, WI

JG Development: Mount Horeb, WI

The Salvation Army of Dane County

Badger Contractors Rental & Supply in Wisconsin

Africa Bridge: Portland, OR and Tanzania, Africa

Fit-Moms-For-Life

Ronald McDonald House Charities: Madison Chapter

Avid Ratings: Middleton, WI

Information Technology Professionals: Milwaukee, Fox Valley and Madison, WI

Fuzzy Side Up: Madison, WI

Get in Touch

Socialize With Us

And Be Connected

DOWNTOWN MADISON
Primary Address
∙ ∙ ∙
111 W Wilson St #11
Madison, WI 53703
(608) 371-9767
(608) 371-9POP

MIDDLETON
Satellite Office
∙ ∙ ∙
7550 Graber Rd
Middleton, WI 53562
(608) 371-9767
(608) 371-9POP

MADISON EAST
Satellite Office
∙ ∙ ∙
5952 Haase Rd
DeForest, WI 53532
(608) 371-9767
(608) 371-9POP

WAUKESHA
Satellite Office
∙ ∙ ∙
1707 Wisconsin 164
Waukesha, WI 53186
(608) 371-9767
(608) 371-9POP