We’re Pop-Dot—a brand strategy and innovation agency dedicated to guiding businesses into more vibrant, profitable futures.

Pop-Dot was founded on the belief that an agency with an EVOLVED APPROACH could help its clients make a more significant impact in the marketplace. That’s why our approach uses recent discoveries in the fields of COGNITIVE PSYCHOLOGY, BEHAVIORAL ECONOMICS and NEUROSCIENCE—uniting these disciplines with marketing fundamentals which have stood the test of time. Innovatively applied, Pop-Dot has a unique way of approaching a radically-evolving marketplace, and an ever-changing world.

This means that Pop-Dot isn’t your typical marketing firm. WE GO DEEPER. We’re not an old-school advertising agency. OUR APPROACH IS EVOLVED. And we’re not your run-of-the-mill branding company. WE’RE STRATEGIC, AND WE INNOVATE. We’re THINKERS and we’re CREATORS. We’re history buffs, interested observers of psychology, artists and philosophers. In the end, we’re business people, just like you. And we thrive at the crossroads of Creativity and Commerce.

WELCOME TO POP-DOT.

A small sample of work from our award-winning marketing and advertising portfolio…

What We Do

We Are Thinkers + Creators

Pop-Dot is a Brand Strategy & Innovation Agency

Thinkers & Creators

MARKET ANALYSIS

Actionable insights lead to powerful strategies that lay the foundation for innovative leaps… (read more)

BRANDING & VISUAL DESIGN

Branding isn’t simply a logo and a color scheme; a brand is truly defined through consumer experiences… (read more)

BUSINESS & BRAND STRATEGY

Game-changing strategies will elevate sales results—and brand equity—from good to great… (read more)

TRADITIONAL ADVERTISING

Amplifying both your emotional story and the rational benefit ensures that you’re heard both far and wide… (read more)

COMPETITIVE STRATEGY

An accurate, detailed map and an strategic battle plan will win the day (and many hearts along the way)… (read more)

DIGITAL MARKETING

The journey through today’s digital marketing landscape is more profitable with an expert guide… (read more)

MARKETING PLANNING

The most effective plans today include the most evolved approaches to marketing today… (read more)

PRODUCT & PACKAGING DESIGN

The right product, at the right time, in the right package, is the foundation of store-shelf success… (read more)

Pop-Dot has an award-winning portfolio, including:

2016 Gold ADDY®: Collateral Material / Brochure
2016 Silver ADDY®: Integrated Advertising Campaign
2014 EMBY™ Awards: Best Overall Advertising Campaign

2016 Silver ADDY®: Best Consumer Website
2016 Silver ADDY®: Logo Design
2013 EMBY™ Awards: Best Overall Advertising Campaign

Pop-Dot’s Creative Director is also highly awarded:

Gold ADDY®: Sales Promotion, Packaging Campaign
Gold ADDY®: Best Overall Website Design
Gold ADDY®: Collateral Material, Poster Campaign
Gold ADDY®: Business/Trade Publication, Less Than 4 Color
Silver ADDY®: Sales Promotion, Single Unit Packaging
National Hardware Show, Best In Show: Retail Packaging
Citation of Excellence: Product Trademark

Gold ADDY®: Advertising Campaign, Less Than 4 Color
Gold ADDY®: Still Photography, Color
Silver ADDY®: Consumer/Trade Ad, Full Page Color
Silver ADDY®: Consumer/Trade Ad, Full Page
National Hardware Show, Gold Award: Retail Packaging
Citation of Excellence: Spread/Multi-Page Ad

THREE POP-DOT CASE STUDIES

Sarah Manternach

In The Words Of Our Clients

Terrace Custom Builders

“When we decided the time had come to re-evaluate our company’s image and messaging, we selected Pop-Dot. We were impressed by their expertise in branding and how well they translated their clients’ essence into visual design and verbal/written messages. Also, our target customers are female and Pop-Dot has a well-known reputation for being able to communicate to women.

In working with Pop-Dot, we discovered one of the reasons behind their success. They get to know YOU as a client, they research YOUR industry, YOUR competition and YOUR customers. They really care. Another secret I discovered was that they pay attention to the emotional side of things, just as much as the rational.

I would certainly recommend Pop-Dot to any organization looking to take their enterprise to the next level. What you get in return is worth every penny you‘ll pay for their services.”

– Sarah Manternach, Owner, Terrace Custom Builders


Brands & Organizations We’ve Worked With

Individually and as a team, we’ve worked in a marketing, advertising or public relations capacity with several high-profile brands, companies and organizations.


National and International Brands

Alouette

Avid Ratings: Middleton, WI

Beaulieu America

Catalent, Madison

Erdman

Fiskars

Johnsonville

Keebler

Miller Brewing Company

NCI National Construction, Inc.

Renaissance Learning

Safety Sacks

Vistrata Health: Madison, WI

Wash It, Inc., Springfield, MO

Yelp Madison


Regional and Local Brands

Badger Contractors Rental & Supply in Wisconsin

BRAVA Magazine: Verona, WI

Brio Design Homes

DreamBank: American Family Insurance in Madison, WI

Elderspan Management, LLC

Fit Moms Transformation Center: Madison, WI

Flea's Floor Market

Garden of Flavor

HotelRED

IDM Hospitality Management

Information Technology Professionals: Milwaukee, Fox Valley and Madison, WI

JG Development

Madison & Rayne

Madison Women's Expo Logo - Brand Identity

Midwest Financial Group

First National Bank

NCI-Roberts Construction, Inc.

Nonn's | Kitchen, Bath & Flooring

Purple Cow Organics

Storybook Ballet: Madison, WI

True Studio

Vive Home Transformations

Wisconsin Builders Association

The Wise Restaurant & Bar

Zerorez Madison


Charitable Brands

Africa Bridge: Portland, OR and Tanzania, Africa

Catholic Charities Madison

Wisconsin Children's Trust Fund

Madison Community Discourse

Madison Reading Project

Ronald McDonald House Charities: Madison Chapter

The Salvation Army of Dane County

SCORE

Smart Start Lab

Wisconsin Institute for Learning Disabilities/Dyslexia

Let's Do This.