We Are Thinkers & Makers
THREE POP-DOT CASE STUDIES
We were challenged by Information Technology Professionals to not simply refresh their brand, but to innovate for their business at its core. A new image and brand messaging would evolve from a strategic plan that reflected their values, mission and strengths.
As one of the largest home improvement retailers in the US, Nonn’s was riding high when the housing market crashed in 2008. For several years, the company found itself in a heroic struggle as walk-in traffic dwindled and revenues declined sharply. As the market began to show signs of recovery, Nonn’s called Pop-Dot to help them reshape their image, revitalize their culture and amplify their revenue.
Midwest Financial Group understands the value of strategic investment. In fact, as financial planners, they craft financial strategies for their clients every day. That’s why, when it came time to invest marketing dollars in their own brand, they wanted an agency partner who would be as intelligent, thoughtful and innovative with their money as they are with their clients’ money.
In The Words Of Our Clients
“When we decided the time had come to re-evaluate our company’s image and messaging, we selected Pop-Dot. We were impressed by their expertise in branding and how well they translated their clients’ essence into visual design and verbal/written messages. Also, our target customers are female and Pop-Dot has a well-known reputation for being able to communicate to women.
In working with Pop-Dot, we discovered one of the reasons behind their success. They get to know YOU as a client, they research YOUR industry, YOUR competition and YOUR customers. They really care. Another secret I discovered was that they pay attention to the emotional side of things, just as much as the rational.
I would certainly recommend Pop-Dot to any organization looking to take their enterprise to the next level. What you get in return is worth every penney you‘ll pay for their services.”
- Sarah Manternach, Owner, Terrace Custom Builders