We’re Pop-Dot—a brand strategy and innovation agency dedicated to guiding businesses into more vibrant, profitable futures.

We’re inspired every day by a simple belief: YOUR SUCCESS ENSURES OUR SUCCESS. It’s the reason Pop-Dot exists, and it’s the reason our approach to your business is so different. Shared victories foster long-term partnerships, and that’s precisely how Pop-Dot is successful.

This means that Pop-Dot isn’t your typical marketing firm. WE GO DEEPER. We’re not an old-school advertising agency. OUR APPROACH IS EVOLVED. And we’re not your run-of-the-mill branding company. WE’RE STRATEGIC, AND WE INNOVATE.

We’re THINKERS and we’re CREATORS. We’re history buffs, interested observers of psychology, artists and philosophers. In the end, we’re business people, just like you. And we thrive at the crossroads of Creativity and Commerce.

WELCOME TO POP-DOT.

A small sample of work from our award-winning marketing and advertising portfolio…

What We Do

We Are Thinkers & Creators

Pop-Dot is a Brand Strategy & Innovation Agency
BRAND STRATEGY

Successful brand strategies begin and end with the target consumer… (read more)

BRANDING & DESIGN

It’s the look, the sound, the vibe, that first captures her attention… (read more)

MARKET RESEARCH

Knowledge of the market is key in creating a successful brand… (read more)

ADVERTISING

Amplifying your message means that it’s heard far and wide… (read more)

MEDIA

Wise media buys optimize your marketing and advertising spend… (read more)

DIGITAL MARKETING

A strategy toward set goals can launch powerful, interactive content… (read more)

PUBLIC RELATIONS

A positive perception of your brand is crucial to maintain… (read more)

SOCIAL MEDIA

The social sphere is a powerful place to turn “likes” into advocates… (read more)

Pop-Dot has an award-winning portfolio of work, including:

Emby: Best Overall Advertising Campaign 2014

 


Pop-Dot’s Creative Director is also highly awarded:

Gold Addy: Sales Promotion, Packaging Campaign

Gold Addy: Collateral Material, Poster Campaign

Gold Addy: Business/Trade Publication, Less Than 4 Color

Silver Addy: Sales Promotion, Single Unit Packaging

National Hardware Show, Best In Show: Retail Packaging

Citation of Excellence: Product Trademark

Gold Addy: Advertising Campaign, Less Than 4 Color

Gold Addy: Still Photography, Color

Silver Addy: Consumer/Trade Ad, Full Page Color

Silver Addy: Consumer/Trade Ad, Full Page

National Hardware Show, Gold Award: Retail Packaging

Citation of Excellence: Spread/Multi-Page Ad

THREE POP-DOT CASE STUDIES

Sarah Manternach

In The Words Of Our Clients

Terrace Custom Builders

“When we decided the time had come to re-evaluate our company’s image and messaging, we selected Pop-Dot. We were impressed by their expertise in branding and how well they translated their clients’ essence into visual design and verbal/written messages. Also, our target customers are female and Pop-Dot has a well-known reputation for being able to communicate to women.

In working with Pop-Dot, we discovered one of the reasons behind their success. They get to know YOU as a client, they research YOUR industry, YOUR competition and YOUR customers. They really care. Another secret I discovered was that they pay attention to the emotional side of things, just as much as the rational.

I would certainly recommend Pop-Dot to any organization looking to take their enterprise to the next level. What you get in return is worth every penney you‘ll pay for their services.”

– Sarah Manternach, Owner, Terrace Custom Builders


Brands & Organizations We’ve Worked With

Individually and as a team, we’ve worked in a marketing, advertising or public relations capacity with several high-profile brands, companies and organizations.


National and International Brands

Kellogg's

Hormel

Miller Brewing Company

Kraft

Twix

Fiskars

Smirnoff

Mercury Marine

Yelp Madison

Gerber

Vistrata Health: Madison, WI

Wash It, Inc., Springfield, MO

Avid Ratings: Middleton, WI

Scarlet Opus: United Kingdom

Fit-Moms-For-Life


Regional and Local Brands

Madison Women's Expo Logo - Brand Identity

Wisconsin Builders Association

Nonn's | Kitchen, Bath & Flooring

Midwest Financial Group

DreamBank: American Family Insurance in Madison, WI

Purple Cow Organics

Vive Home Transformations

JG Development

Brio Design Homes

Elderspan Management, LLC

Information Technology Professionals: Milwaukee, Fox Valley and Madison, WI

Storybook Ballet: Madison, WI

Mirage Distributors: USA

NCI-Roberts Construction, Inc.

Badger Contractors Rental & Supply in Wisconsin


Charitable Brands

Madison Reading Project

The Salvation Army of Dane County

Africa Bridge: Portland, OR and Tanzania, Africa

Ronald McDonald House Charities: Madison Chapter

Purpose