WE’RE POP-DOT—a strategically-minded, integrated marketing firm. Part advertising agency, part branding specialist, part creative shop, part digital evangelist, part media hound—we’re fully integrated.
Our clients have a single, unified agency fueling their company. That means that a single, customized strategy runs like a thread through their branding projects, campaigns and marketing efforts.
Every day, our clients ask for creative ideas—“big ideas”—and we deliver. But at Pop-Dot, we believe that BIG IDEAS AREN’T ENOUGH. Without a strategy, there’s no way to distinguish between a bold, creative idea—and THE RIGHT IDEA. We pass on the bold idea if it’s not the right idea. We’re experts at business marketing strategy, and our approach is disciplined—because results matter to us.
THE MARKETPLACE IS SHIFTING RADICALLY, and customer prospectives have shifted with it. As a consequence, marketing isn’t the same as it was 20 years ago. Or even 5 years ago. But for reasons of their own, marketing and advertising agencies have been slow to evolve.
Today, women influence over 75% of buying decisions. We’re highly attuned to this, and it’s the reason we’ve gained a reputation as the ad agency who knows HOW TO SPEAK TO THE FEMALE BUYER. Social media has also changed the way brands need to interact with consumers, and constantly emerging technology means that brands must wisely lean toward the cutting-edge.
WE HAVE BOTH EYES ON THE FUTURE WHILE WE HOLD CLOSE THE WISDOM FROM THE PAST.
So as we watched a new era in business unfold, and we looked around at the stalled marketing landscape, we knew the time had come to build an integrated, EVOLVED ADVERTISING AGENCY; one that would combine the marketing truths of the past with the leading-edge perspectives of today.
We’re history buffs. We’re interested observers of psychology. We’re artists and philosophers. But IN THE END, WE’RE BUSINESS PEOPLE, just like you. We thrive at the crossroads of Creativity and Commerce.
Welcome to Pop-Dot.
WE ARE BRANDING SPECIALISTS
A brand isn’t just a logo, a color scheme or consistent messaging. Yes, a brand includes those things—but BRANDS ARE SO MUCH MORE. A brand is defined by the experience a consumer has with your company or organization. It includes their rational experience—but mostly—A BRAND IS DEFINED BY THE EMOTIONAL EXPERIENCES A CONSUMER HAS WITH YOUR PRODUCTS, YOUR SERVICES, YOUR PEOPLE. Crafting those experiences is what Pop-Dot specializes in, from visual branding to in-person experience.
Brochure & Collateral Design
Direct Mail Design
In-Store Display Design
Digital Ad Design
Promotional Video Design
Branding for COMPANIES, PEOPLE, GROUPS & ORGANIZATIONS.
In The Words Of Our Clients
"When we decided the time had come to re-evaluate our company’s image and messaging, we selected Pop-Dot Marketing. We were impressed by their expertise in branding and how well they translated their clients’ essence into visual design and verbal/written messages. Also, our target customers are female and Pop-Dot has a well-known reputation for being able to communicate to women.
In working with Pop-Dot, we discovered one of the reasons behind their success. They get to know YOU as a client, they research YOUR industry, YOUR competition and YOUR customers. They really care. Another secret I discovered was that they pay attention to the emotional side of things, just as much as the rational.
I would certainly recommend Pop-Dot Marketing to any organization looking to take their enterprise to the next level. What you get in return is worth every penney you‘ll pay for their services."
- Sarah Manternach, Owner, Terrace Custom Builders
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