We’re Pop-Dot—a brand strategy and innovation agency dedicated to guiding businesses into more vibrant, profitable futures.

This means Pop-Dot isn’t your typical marketing firm. WE GO DEEPER. We’re not an old-school advertising agency. OUR APPROACH IS EVOLVED. And we’re not your run-of-the-mill branding company. WE’RE STRATEGIC, AND WE INNOVATE.

We’re thinkers and we’re makers. We’re history buffs, interested observers of psychology, artists and philosophers. In the end, we’re business people, just like you. And we thrive at the crossroads of Creativity and Commerce.


Every day, our clients ask for creative ideas—“big ideas”—and we deliver. But we believe that BIG IDEAS AREN’T ENOUGH. Without a strategy, there’s no way to distinguish between a bold, creative idea—and THE RIGHT IDEA. We pass on the bold idea if it’s not the right idea. We’re experts at marketing and brand strategy, and our approach is disciplined—because results matter to us.

THE MARKETPLACE IS SHIFTING RADICALLY, and consumer perspectives are shifting with it. As a consequence, marketing, advertising and branding aren’t the same as they were 20 years ago. Or even 5 years ago. But for reasons of their own, agencies have been slow to evolve.

As we witnessed a new era in business unfold, and we looked around at the stalled marketing landscape, we knew the time had come to build an integrated, evolved agency; one that would combine the truths of the past with the leading-edge perspectives of today.

Schedule A Consultation

Are you looking for strategic branding, marketing, public relations or advertising expertise?
What We Do

We Are Thinkers & Makers

Pop-Dot is a Brand Strategy & Innovation Agency

Successful brand strategies begin and end with the target consumer… (read more)


It’s the look, the sound, the vibe, that first captures her attention… (read more)


Knowledge of the market is key in creating a successful brand… (read more)


Amplifying your message means that it’s heard far and wide… (read more)


Wise media buys optimize your marketing and advertising spend… (read more)


A strategy toward set goals can launch powerful, interactive content… (read more)


A positive perception of your brand is crucial to maintain… (read more)


The social sphere is a powerful place to turn “likes” into advocates… (read more)

Pop-Dot : Emby Winner for

“Best Overall Advertising Campaign”

Presented by the MBA in Milwaukee, Wisconsin in September 2014
Sarah Manternach

In The Words Of Our Clients

Terrace Custom Builders

“When we decided the time had come to re-evaluate our company’s image and messaging, we selected Pop-Dot. We were impressed by their expertise in branding and how well they translated their clients’ essence into visual design and verbal/written messages. Also, our target customers are female and Pop-Dot has a well-known reputation for being able to communicate to women.

In working with Pop-Dot, we discovered one of the reasons behind their success. They get to know YOU as a client, they research YOUR industry, YOUR competition and YOUR customers. They really care. Another secret I discovered was that they pay attention to the emotional side of things, just as much as the rational.

I would certainly recommend Pop-Dot to any organization looking to take their enterprise to the next level. What you get in return is worth every penney you‘ll pay for their services.”

- Sarah Manternach, Owner, Terrace Custom Builders

The Short List

Select Client List

Local, National and International Brands

Madison Women's Expo

Yelp Madison

Nonn's | Kitchen, Bath & Flooring

Midwest Financial Group

DreamBank: American Family Insurance in Madison, WI

Wisconsin Builders Association

Zerorez Madison

BRAVA Magazine: Verona, WI

Zander's Interiors: Madison, WI

NCI National Construction, Inc.

Vistrata Health: Madison, WI

JG Development: Mount Horeb, WI

Purple Cow Organics

Badger Contractors Rental & Supply in Wisconsin

PlayN Wisconsin

Wash It, Inc., Springfield, MO

Information Technology Professionals: Milwaukee, Fox Valley and Madison, WI

Keva Sports Center

NCI-Roberts Construction, Inc.

Dustin Maher Fitness: America's Trainer to Moms

Primary Address
∙ ∙ ∙
111 W Wilson St #11
Madison, WI 53703
(608) 371-9767
(608) 371-9POP

Satellite Office
∙ ∙ ∙
7550 Graber Rd
Middleton, WI 53562
(608) 371-9767
(608) 371-9POP

Satellite Office
∙ ∙ ∙
5952 Haase Rd
DeForest, WI 53532
(608) 371-9767
(608) 371-9POP

Satellite Office
∙ ∙ ∙
1707 Wisconsin 164
Waukesha, WI 53186
(608) 371-9767
(608) 371-9POP