Madison-based marketing firm, Pop-Dot, has expanded its operations and is now serving clients out of a new downtown office in the recently developed SPARK building—a move from their previous location at the Hovde Building just off the Capitol square. Designed for maximum collaboration, Pop-Dot’s new 5,000 ft2 facility is as inviting as it is inspiring. From the open-concept ‘creative suite’ and spacious conference rooms to the bright orange markerboards that line the walls, the new space certainly lives up to the agency’s reputation as a creative and collaborative powerhouse.

“It’s truly the perfect fit for us,” says Kate Ewings, Pop-Dot’s Senior Director. “Not only does the new space enable us to better embrace our collaborative nature, we get the added bonus of being surrounded by so many other innovative businesses and entrepreneurs. There’s a shared energy and drive in the building, and we absolutely love it.”

As a member of the bustling entrepreneurial hub that is the SPARK building, Pop-Dot and its clients are privy to a number of exclusive benefits, including: large private conference rooms, open collaborative workspaces, a modern indoor-outdoor cafeteria, a monthly speaking series that features acclaimed local and national entrepreneurs, and much more.

The move to SPARK follows a fortunate year for the agency, who saw their client roster grow, and their work celebrated with five American Advertising Awards in this year’s annual competition. As far as what the future holds for Pop-Dot, Kate says “Creativity, collaboration, and a lot of client success.”

About Pop-Dot

Pop-Dot is a full-service marketing agency that helps clients move forward through creativity and collaboration. To learn more about our award-winning work, visit


Designed to “inspire innovation, collaboration and discovery, ” SPARK represents American Family’s investment in the city of Madison and serves as home for the company’s digital transformation, venture capital and community investment efforts—as well as an entrepreneurial hub and ecosystem. To learn more, click here.

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