Partial truths.  That’s what you’ll find at the heart of most marketing advice.  And there’s nothing wrong with that.  The guidance of a blog post, the counsel you receive from a marketing agency, and the latest bestseller—they all contain some level of truth.  Whether intentional or not, those concepts usually don’t connect to a broader story.  But many times, those partial-truths are presented as the whole story, and the entire truth.

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