The Pop-Dot
Marketing Process

Every marketing agency has their own marketing formula.

Some are complex. Some are creative. Many are costly, and unnecessarily so. But at Pop-Dot, we’re a nimble marketing agency that’s not bogged down by lengthy processes, or caught up in complex methodologies. We’re pros. We keep it simple, we keep it fun, and we keep it effective—cost and otherwise.

The Pop-Dot Marketing Process™

Listen > Gather > Ideate > Create > Verify > Amplify

Listen

We start with the idea. The vision for what you hope to accomplish. We’ll sit down over some coffee and listen to that vision, really listen, until we see it too. Then, we’ll dig a little deeper, ask a few questions, and get to the core of what you want to accomplish. That’s when things get really exciting—and it’s not just the caffeine talking.

Gather

Information, mostly, but opinions too. First yours, then your target’s; it’s about them, after all. Once we’ve collected the data and combed through the results, we use our skills and experience—combined with your unique insights—to lay the foundation for ideation.

Ideate

Many marketing agencies love to “think outside the box”, but we do things a little differently; we use the research and insights garnered to build a creative sandbox to play in. This sandbox keeps our creativity focused on the problem at hand, ensuring our time is well-spent and our ideas are on-point. Kick your shoes off and join us in the sandbox for a brainstorm session, if you’d like. It’s where we do some our best work—and have the most fun.

Create

Whatever the idea, whatever the deliverable, we’ll bring it to life. Whether it’s planning or creative, we adhere to our ideas, work swiftly, and produce concrete examples that are put to the ultimate test—your target.

Verify

High-speed and highly effective, our testing phase is the final gut-check before putting the work out into the world. Pointed surveys, quick questionnaires, and fast-formed focus groups are our tried-and-true go-to. In our eyes, it’s better to prove the idea’s effectiveness before it’s in production—that’s peace of mind you simply can’t get without a prescription.

Amplify

The moment we’ve all been waiting for; it’s time to get the message to the people. But not just anyone, and not just anytime—we find the right time to move your target in the head, and the right time to move them in the heart. That’s what produces reactions that will sell. And that’s good marketing.


The “unofficial” final step in our process—and the real moment we’ve all been waiting for—the “Celebrate” step! It’s that necessary part of the process where we pop a few well-deserved bottles. Let us know what kind of bottles you like to pop, and grab a glass—it’s celebration time.

What’s Sitting On Our Mantle

A few awards we picked up along the way.


2017 American Advertising Awards:
Gold: Integrated Advertising Campaign
Silver: Sales Kit
Silver: Consumer Website
Silver: Email Campaign
Silver: Online/Interactive Campaign
Silver: Digital Publication
Silver: Self-Promotional Video
Silver: Microsite
Silver: Logo Design
Silver: Responsive Website


2016 American Advertising Awards:
Gold: Collateral Material / Brochure
Silver: Integrated Advertising Campaign
Silver: Best Consumer Website
Silver: Logo Design


EMBY™ Awards
2014: Best Overall Advertising Campaign
2013: Best Overall Advertising Campaign

Pop-Dot’s Creative Director is also highly awarded:

Gold ADDY®: Sales Promotion, Packaging Campaign
Gold ADDY®: Best Overall Website Design
Gold ADDY®: Collateral Material, Poster Campaign
Gold ADDY®: Business/Trade Publication, Less Than 4 Color
Silver ADDY®: Sales Promotion, Single Unit Packaging
National Hardware Show, Best In Show: Retail Packaging
Citation of Excellence: Product Trademark

Gold ADDY®: Advertising Campaign, Less Than 4 Color
Gold ADDY®: Still Photography, Color
Silver ADDY®: Consumer/Trade Ad, Full Page Color
Silver ADDY®: Consumer/Trade Ad, Full Page
National Hardware Show, Gold Award: Retail Packaging
Citation of Excellence: Spread/Multi-Page Ad

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