Following a thorough agency review process that included numerous firms, Prairie Estates Genetics (PEG) has selected Pop-Dot as their official Agency of Record. PEG, a Wisconsin-based dairy seed company, has been providing dairy-specific seed and forage management services for over two decades, and boasts a 90% customer retention rate.

“We’re incredibly fortunate to have a company as innovative as PEG join our roster of clients,” Pop-Dot President Jason Fish responded. “They’ve been at the forefront of the forage industry for more than 20 years now, so to be the agency chosen to lead them into a new era of innovation is a true honor.”

Prairie Estates Genetics is one of the few companies in the country that specializes in dairy-specific seed and forage management services. But what stands out even more than their distinct offering, is their unique ability to retain customers. Since their founding more than two decades ago, PEG has managed to achieve a 90% customer retention rate; a standout statistic in an industry where customer turnover is commonplace. According to Pop-Dot, they aim to leverage these unique characteristics during the agency’s first round of projects which include: brand strategy, messaging strategy, website design & development, collateral production, and more.

Prairie Estates Genetics joins a growing roster of clientele at Pop-Dot which includes local, national and international organizations, such as: Grande Cheese Company, Johnsonville, and Glue Dots, among others.

(Article posted with permission of original author)

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