If you know the marketing and housing industries, a statement just released by brand strategy and innovation agency, Pop-Dot, will come as little surprise. The Madison-based marketing firm announced that it’s added housing-industry powerhouse, Avid Ratings, to its roster. Pop-Dot was appointed Agency of Record without a review.

“With clients ranging from do-it-yourself retailers to commercial builders, Pop-Dot is deeply immersed and heavily invested in the building industry,” said Pop-Dot’s founder and President, Jason Fish. “We’re looking forward to applying our expertise in both the building industry, and in marketing strategy, to Avid Ratings’ ambitious goals for the future.”

In 2014, research-focused Avid Ratings was named “one of the 50 most influential companies in the home building industry” by Constructech, while Avid’s annual awards for excellence and service garnered the attention of the likes of The Boston Globe,The Miami Herald, Yahoo! Finance, USA Today, and CNN Money.

“Paul Cardis [CEO of Avid Ratings] is passionate about honest research, passionate about the home products and building industries, and passionate about doing work that makes a real difference in people’s lives,” said Pop-Dot’s Jason Fish. “It’s a pleasure and an honor to have the opportunity to work with someone like that.”

Pop-Dot’s experience in the building industry is truly unmatched, with clients that range from Wisconsin’s largest flooring retailer, Nonn’s, to the Wisconsin Builders Association, to the world largest carpet-only maker, Beaulieu. JG Development, Flea’s Floor Market, Brio Design Homes, Terrace Custom Builders, Vive Home Transformations, NCI-Roberts, Badger Contractors Rental and Supply, National Construction, and others round out a building-industry-rich roster.

Avid Ratings maintains offices in Madison, Phoenix, Calgary, Vancouver and Toronto.

(Article posted with permission of original author)