Madison-based coffee innovator, Cadence Cold Brew, announced today that Pop-Dot has been selected as the brand’s first marketing Agency of Record. The appointment follows a stretch of impressive growth in Wisconsin for the brand’s retail and restaurant products. Now with Pop-Dot onboard, Cadence is set to take the national stage.
“We’re honored that Cadence chose us to help them take their business to the next level,” said Jason Fish, Pop-Dot’s President. “The team I’ve assigned to the Cadence account has extensive experience in brand development and Consumer Packaged Goods, and I’m confident that this experience will serve our new client well.”
Senior Brand Strategist, Shelley Beere, along with CPG-industry veteran and Creative Director, Ray Andrew, will lead the account and creative teams respectively. And while Pop-Dot will assume the responsibilities of lead agency, Chapa Design—the firm currently charged with retail packaging design—will retain those duties.
“Jerry and Nate at Chapa Design are brilliant,” said Kate Ewings, Partner at Pop-Dot. “We’re thrilled to be working alongside such highly-talented individuals on behalf of Cadence.”
Cadence Cold Brew is available exclusively on Wisconsin grocery store shelves, as well as in Badger State coffee shops, restaurants and bars. However, the company’s products have recently drawn the attention of industry experts from coast-to-coast, as their cold-brewed, nitro-pressurized coffee represents a new (and potentially hot) category in the coffee industry.
Pop-Dot itself has drawn national attention as of late with the release of its much-lauded Imagine Madison campaign developed for the City of Madison, as well as other high-profile assignments for clients that range from Wisconsin-powerhouses Colony Brands and Johnsonville, to international pharma-giant Catalent.
(Article posted with permission of original author)