Dentistry for Madison today announced that they’ve tapped Pop-Dot as the firm’s new Agency of Record. Pop-Dot, an agency with a reputation for transforming businesses and brands, was appointed at the conclusion of a formal review process.

“We’ve been tasked with creating advertising and marketing communications that defy dental-industry norms,” said Jason Fish, Pop-Dot’s President. “That kind of innovation is something we’re known for, and it’s an appropriate goal for a forward-thinking firm like Dentistry for Madison.”

The much-respected dental firm, which was founded by Dr. Jay Hazen over a quarter of a century ago, has been the recipient of numerous “Best Of” awards during its existence. Today, the firm is still lead by its founder, Jay Hazen DDS, and Sarah Karls DDS, both of whom graduated from Marquette University’s School of Dentistry.

“It’s an honor to have the opportunity to partner with a firm that’s so well-respected by its clients and by the community,” Pop-Dot’s President added. “There will be some engaging work that emerges from the partnership—so stay tuned.”

Dentistry for Madison joins a client roster at Pop-Dot which includes the likes of Johnsonville, Colony Brands, Yelp, HotelRED, Erdman, Nonn’s, The City of Madison, and more.

(Article posted with permission of original author)