Elderspan Appoints Pop-Dot For Brand Strategy
Elderspan Management, LLC announced over the weekend that it’s selected Madison-based Pop-Dot to provide marketing strategy and branding services for the company and its roster of clients. Widely-esteemed, Elderspan is a senior living services company which manages senior communities throughout Southwest Wisconsin.
“Elderspan is rooted in their founder’s commitment to do things differently in order to do things better, and that’s a commitment we share,” said Kate Ewings, Brand Strategist and Partner at Pop-Dot.
Although the company employs over 250 staff members, Elderspan is truly a family business. The company’s roots date back almost three decades, and grew from Greg and Carol Griffin’s vision of a better assisted living model for the senior living industry.
According to the release, work is slated to begin almost immediately on marketing strategy for an undisclosed Elderspan client.
(Article posted with permission of original author)