Madison-based marketing firm, Pop-Dot, today announced that they’ve been appointed Agency of Record for the nationally-renowed, catalog-and-website retailer, Ginny’s. Established in 1990, the retailer is one of several brands owned by Colony Brands, which include The Swiss Colony, Seventh Avenue, Ashro, and others.
“The opportunity to work daily for a brand that’s adored by its customers is very exciting to us,” said Jason Fish, the president of Pop-Dot. “But the opportunity to work side-by-side with the people of Ginny’s—that’s even more exciting—because their dedication and love for the brand and its customers seems boundless.”
When pushed for details about the partnership, the agency’s president would only remark: “We’re here to help Ginny’s evolve their brand in ways that create positive business effects. That’s what Pop-Dot does. And we’re all going to have a lot of fun along the way.” Mr. Fish declined further comment, citing a Non-Disclosure Agreement.
Although Ginny’s is based in the small town of Monroe, Wisconsin, the consumer-centric brand has an enormous reach which extends to every corner of the United States. Part of this success is no doubt due to their colorful, and ever-popular, Ginny’s Brand of kitchen products. According to the retailer, these products carry the Ginny’s name because they follow the retailer’s philosophy: “To bring you quality, unique finds for your kitchen allowing you to create special memories with family and friends.”
Pop-Dot’s appoint follows yet another year of big wins for the Wisconsin agency, including recent assignments for sausage-maker Johnsonville, pharma-giant Catalent, Hollywood-equipment favorite Sound Devices, nationally-acclaimed healthcare solutions provider Erdman, and more.
(Article posted with permission of original author)