“We’re thrilled about entering into a long-term partnership with ITP,” said Jason Fish, President at Pop-Dot. “It’s been a pleasure to work with ITP on branding projects in the past, because they’re led by people with an intense drive to succeed.”
Although details about the agreement have not been made public, Agency of Record agreements with other clients on Pop-Dot’s roster include full-service marketing, public relations and advertising services. Earlier this year, Information Technology Professionals chose Pop-Dot to rebrand their 10-year-old firm. The project included market research, competitive analysis and market segmentation studies, as well as brand imaging, brand messaging and website design.