BRAVA Magazine, the promoter of Madison Women’s Expo, reported record crowds following its event rebranding project. Madison-based marketing and advertising agency, Pop-Dot, crafted the 15-year-old expo’s new brand image and messaging.

“The results [of the rebranding project] were extraordinary!” said Stephanie Sabo, Director of Marketing and Events for BRAVA Magazine. “Exhibitor space was completely sold out, and on the first day of the Expo, the line of cars waiting to park at the event’s venue stretched down the street (in fact, overflow parking had to be quickly made available). The event drew a wider range of women than it had in previous years, and the advertising had encouraged exhibitors to make their booths more lively and interactive to match the new atmosphere at the Expo.”Pop-Dot created a new logo, brand messaging, advertising, graphics and more as part of the Madison Women’s Expo rebranding process.