In business news, Midwest Financial Group has tapped Pop-Dot as their Agency of Record.  The agreement between the two Wisconsin-based firms includes a full-scale marketing, PR and advertising review prior to a 2015 campaign launch.

“The business philosophies that Midwest Financial Group and Pop-Dot share couldn’t be more compatible,” said Jason Fish, Pop-Dot’s President.  “The deep concern they have for their clients and the appreciation they show them is remarkable.”

The President of Midwest Financial Group, Mark Miehe, formed the independent financial services firm in 1997 after two decades in the industry.   According to Mr. Miehe, “We want to know what’s most important to you and help you align your financial resources with your personal values and goals.”

“Their values-focused approach already sets them apart in the financial services industry,” remarked Jason Fish.  “It’s this foundation that we’ll use as a starting point to position them in the marketplace.”

Kate Ewings, Brand Strategist and Partner at Pop-Dot, added:  “We’re always excited to add a company to our roster that we’re truly proud to call partners.  Midwest Financial Group certainly fits that bill.”