Wash It™, a detergent-less laundry system that’s gaining international attention, was recently highlighted on Lowes.ca, the official website for Lowe’s in Canada. The centerpiece of the promotion was a video created for the product by Pop-Dot, a marketing firm from Madison, WI.

“We couldn’t have been happier that we chose Pop-Dot to help us launch the brand,” said a Wash It, Inc. spokesman from the company’s headquarters in Springfield, Missouri. “Now that we’re expanding internationally, it’s important that the practical and emotional benefits of the product are well-communicated–no matter what language the titles are in.”

The video will also make it onto retail store shelves across North America, as the visual focus of Wash It’s point-of-purchase presents. Pop-Dot’s involvement in Wash It’s branding efforts have included market research, competitive analysis, logo design, package design, brand messaging, and more. The video can viewed on Pop-Dot’s YouTube page: http://www.youtube.com/watch?v=TD74VpL6HA8.