A pioneer in the gourmet, ready-to-cook, meal-delivery service, Chicago-based Madison & Rayne, selected Madison firm Pop-Dot as their marketing Agency of Record this week. According to Kate Ewings, Partner and Brand Strategist at Pop-Dot, the agreement’s scope of work covers marketing planning, brand strategy, and a host of creative assignments.
Melanie Mityas and Josh Jones, the co-founders of Madison & Rayne, first came together in 2008 at nationally-acclaimed Spring Restaurant in Chicago, where Mr. Jones was the Chef de Cuisine.
“The Chicago food scene is very vibrant,” he said, “and people in this city are accustomed to having access to a range of restaurants. We thought, ‘Why shouldn’t they enjoy this same experience in the comfort of their own home–whether they are cooking for themselves, their spouse and kids, or a dinner party of friends?’”
“We are enormously grateful for Madison & Rayne’s confidence,” said Jason Fish, President at Pop-Dot. “There are many fine agencies in Chicago and beyond, and for Pop-Dot to be selected based on our approach, our record of success, and our reputation, is an honor.”
Pop-Dot, an apparently new breed of marketing and advertising agency, refers to itself as a brand strategy and innovation agency. Based in Wisconsin’s capital city, Pop-Dot’s roster includes local and national, as well as international, clients.
(Article posted with permission of original author)