Mere hours ahead of the Wisconsin State Journal’s announcement of a new community reading game, called Read Like Mad, marketing agency Pop-Dot unveiled its branding work for the effort. The game, promoted by WSJ and supported by local businesses, is an initiative to benefit Madison Reading Project.

“We’re thrilled to be the agency chosen to create the branding for Read Like Mad,” said Jason Fish, president at Pop-Dot, whose agency named the reading game, created the logo, and assisted in strategic planning. “Madison Reading Project is simply tireless in their efforts to increase literacy amongst the most vulnerable children in our community. So, it’s our pleasure to help them by donating our time and talent.”

Madison Reading Project was founded in 2013 by Rowan Childs, and is a literacy-based nonprofit which provides books and literacy activities for at-risk children in South Central and Southwest Wisconsin.

More about the work of Madison Reading Project, and the Read Like Mad community reading game, can be found at

(Article posted with permission of original author)

Read Like Mad, Madison WI, Color Logo

Read Like Mad, Madison WI, Grayscale Logo

Read Like Mad, Madison WI, Logo Mocked-Up

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