Brand strategy and innovation agency, Pop-Dot, was chosen this week to provide marketing and branding services to three Wisconsin-based construction firms:  Custom home builder JG Development and commercial builders National Construction and NCI-Roberts.  The decision came after a review process which included several Madison-based agencies.

“We sincerely appreciate the trust that Jeff Grundahl, the owner of this family of companies—and his advisors—have placed in us.” said Pop-Dot’s President, Jason Fish.
Pop-Dot isn’t new to the building industry. Their client list includes home improvement retailers, home builders, remodelers, interior design firms, commercial builders, and a construction equipment company, among others. Recently, Pop-Dot and its retail-building-materials client, Nonn’s, were bestowed an Emby Award for Best Overall Advertising Campaign by the Metropolitan Builders Association. The agency was also chosen to lead the Wisconsin Builders Association’s rebranding effort, slated for a late-spring debut.
“We don’t just refresh brands,” continued Pop-Dot’s Jason Fish, “we innovate from the core. That said, you can expect more than just a few new logos.”
The three construction companies are based in Blue Mounds, WI with offices in Downtown Madison. JG Development, a highly-awarded custom home builder and remodeler, has been in business for 25 years. National Construction and NCI-Roberts each have over three decades of commercial building experience.
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