Health, wellness and fitness start-up, True Studio, announced that its inked an Agency of Record agreement with brand strategy and innovation agency, Pop-Dot. The deal makes Pop-Dot the exclusive provider of branding and marketing services associated with True Studio’s much-anticipated 2016 launch.

“True Studio will feature indoor cycling, strength training, yoga and more,” said Kate Ewings, partner and Brand Strategist at Pop-Dot. “But what True Studio will truly feature is more personal and impactful, with benefits that are not only physical, but emotional and spiritual, as well.”

The stated mission of True Studio is informed by the health and wellness goals of the brand’s nationally-focused parent company, Population Well; a company dedicated to bringing healthy habits into America’s workplaces.

Scheduled to launch in the spring of 2016, True Studio’s first location is slated for a new development in Verona, WI.

“Based on our initial market research, the demand certainly exists for the benefits that only True Studio can uniquely offer,” continued Ms. Ewings. “It’s our job to position those offerings in the marketplace and to communicate True Studio’s distinctiveness in innovative, effective ways.”

Pop-Dot is a brand strategy and innovation agency based in downtown Madison, WI. The firm’s roster includes local, national and international brands in a wide variety of industries. The appointment by True Studio follows a string of roster gains by Pop-Dot during the summer and fall of this year.

(Article posted with permission of original author)

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