The Wisconsin Builders Association announced this week that they’ve appointed Madison-based advertising agency, Pop-Dot, to rebrand the 67-year-old association.  According to State Executive Officer, Kirsten Lee Villegas, the contract was awarded to Pop-Dot following an agency review that included 36 marketing and advertising agencies.

“We sincerely appreciate the WBA’s trust,” said Kate Ewings, a partner and Brand Strategist at Pop-Dot. “With such a large and influential organization, we’ll be doing a lot of listening to their members—and the community—before we get to work.” The scope of the contract includes an initial discovery phase, which will take Pop-Dot on a listening tour across the state of Wisconsin.  Market research, competitive analysis, segmentation studies, and more will follow, with the project producing a new brand strategy and a fresh brand image.

Pop-Dot isn’t new to the building industry.  Their client list includes home improvement retailers, home builders, remodelers, interior design firms, commercial builders, and a construction equipment company, among others.  Recently, Pop-Dot and its retail-building-materials client, Nonn’s Design Showplace, were bestowed an Emby Award for Best Overall Advertising Campaign for 2014 by the Metropolitan Builders Association.

Founded in 1947, the Wisconsin Builders Association boasts 6,500 members.  The WBA represents the interests of the home building industry in Wisconsin to the state legislature and regulatory agencies, and also offers education programs, publications, networking events and a variety of developmental opportunities.