Zander’s Interiors, a nationally-renowned interior design firm based in Madison, has named Pop-Dot its Agency of Record. Following a well-received rebranding project in spring, Zander’s tapped Pop-Dot without engaging in a review process.
“We appreciate Doug Zander’s confidence, and we’re thrilled to expand our relationship with the staff at Zander’s Interiors,” said Kate Ewings, a partner at Pop-Dot. “Design is a passion I share with Zander’s Interiors, not to mention many of my colleagues at Pop-Dot. So, working with such a talented interior design firm is as fun as it is rewarding.”Public relations efforts are already underway, with a reported feature article slated to appear in BRAVA Magazine in September. Doug Zander credits the recent rebranding project for increased website traffic, social media engagement and increased buzzed about the design firm nationally. According to Jason Fish, CEO and Chief Strategist at Pop-Dot, the Agency of Record Agreement is comprehensive, and includes full-service marketing, public relations and advertising services.