Mere hours ahead of the Wisconsin State Journal’s announcement of a new community reading game, called Read Like Mad, marketing agency Pop-Dot unveiled its branding work for the effort. The game, promoted by WSJ and supported by local businesses, is an initiative to benefit Madison Reading Project.
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Last week, the first advertising emerged from a newly-minted partnership between marketing agency, Pop-Dot, and non-profit organization, WILDD. All across the city of Madison, Wisconsin, billboards were raised (compliments of Adams Outdoor) which served as the opening salvo to a year-long effort to raise awareness for the mission and work of the Wisconsin Institute for Learning Disabilities/Dyslexia.
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On Saturday, the Wisconsin State Journal and Madison.com announced the winners of the 2016 Star of Madison Awards, and one marketing agency’s clients shined particularly bright. That agency: Madison-based firm, Pop-Dot.
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Pop-Dot confirmed Wednesday that the Wisconsin marketing juggernaut was selected by Sound Devices—the maker of Hollywood’s most beloved sound equipment—as the company’s new strategic marketing partner. The appointment of Pop-Dot follows an agency review which included a number of contenders.
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ERDMAN, the nationally-renowned healthcare solutions provider, has selected Madison-based agency, Pop-Dot, to provide strategic marketing and creative services. Also headquartered in Madison, ERDMAN has a footprint which spans the country, with offices in Atlanta, Charlotte, Dallas, Denver, Los Angeles, Seattle and Washington D.C.
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SCORE, a non-profit association dedicated to helping businesses launch, grow and thrive, has chosen Pop-Dot to spearhead its marketing efforts. The Madison chapter of SCORE is one of over 320 chapters across America, supported by the U.S. Small Business Administration and a team of 11,000 volunteers.
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Pop-Dot announced today that Shelley Beere, a highly-respected advertising and marketing industry veteran of 20 years, has joined the agency. Beere’s career has included stops at leading firms in both Chicago and Madison, where she worked with brands such as Harley-Davidson, Lands’ End, Pacific Cycle, GE Healthcare, and AAA.
Renaissance Learning, the world leader in cloud-based assessment, teaching, and learning solutions, has selected Wisconsin-based agency Pop-Dot for marketing and brand strategy support. The “EdTech” company currently boasts customers in over one-third of U.S. schools, and a worldwide customer base which spans over 60 countries.
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Garden of Flavor, the popular cold-pressed juice brand based in Cleveland, Ohio has selected Madison-based Pop-Dot as it’s new Agency of Record. The move comes on the heals of a distribution deal which landed Garden of Flavor products on the shelves of several major grocers.
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Madison-based brand strategy and innovation agency, Pop-Dot, announced today that it’s been chosen by the much-lauded HotelRED as the hospitality hot-spot’s new Agency of Record. The appointment followed a weeks-long interview and proposal process which included several Wisconsin-based marketing firms.Read More