Agency’s Award-Winning Efforts Represent Only the Latest Work for the Consumer Packaged Goods Company

Madison, Wisconsin–April 19, 2017: Sausage-maker, Johnsonville, is entering the chicken category with its newest product innovation: Flame Grilled Chicken. This spring’s rollout to grocery stores nationwide will represent the company’s largest product launch in its 71-year history. To assist in its strategic sales and marketing efforts, Johnsonville tapped Wisconsin-based agency, Pop-Dot.
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The 76-year-old, highly-venerated manufacturer of fine cheeses, Grande, has chosen Pop-Dot to lead its enterprise-wide brand strategy efforts. The appointment, announced by the Wisconsin-based marketing firm today, also includes strategy-based assignments related to internal communications and a nationwide recruitment push.

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The American Advertising Awards is the advertising industry’s largest and most representative annual competition. On February 25th, the Madison Chapter of the American Advertising Federation held its own ceremony, where Madison-based agency, Pop-Dot, was honored with 10 American Advertising Awards across 10 categories.
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Billion-dollar retail giant, Colony Brands, has selected Pop-Dot to guide its brand strategy and recruitment efforts, the agency announced today. Headquartered in Monroe, Wisconsin, Colony Brands owns over 20 brands and affiliated companies, including Montgomery Ward, The Swiss Colony, Seventh Avenue, and Ginny’s among other nationally-renowned brands.
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Dentistry for Madison today announced that they’ve tapped Pop-Dot as the firm’s new Agency of Record. Pop-Dot, an agency with a reputation for transforming businesses and brands, was appointed at the conclusion of a formal review process.
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This week, Pop-Dot announced that they’ve been selected by Greenway Station as the shopping-and-lifestyle center’s new Marketing Agency of Record. The appointment follows a months-long review spearheaded by Greenway Station’s Nicole Sjogren; a review which included interviews and presentations from several marketing agencies.
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Madison-based coffee innovator, Cadence Cold Brew, announced today that Pop-Dot has been selected as the brand’s first marketing Agency of Record. The appointment follows a stretch of impressive growth in Wisconsin for the brand’s retail and restaurant products. Now with Pop-Dot onboard, Cadence is set to take the national stage.
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Madison-based marketing firm, Pop-Dot, today announced that they’ve been appointed Agency of Record for the nationally-renowed, catalog-and-website retailer, Ginny’s. Established in 1990, the retailer is one of several brands owned by Colony Brands, which include The Swiss Colony, Seventh Avenue, Ashro, and others.
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“Imagine Madison” empowers every resident with the opportunity to provide input on key issues that will inform the City’s Comprehensive Plan.
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The national, and quickly-rising wholesale insurance brokerage, Ascension Risk Services, has selected Madison-based marketing firm, Pop-Dot, as its new Agency of Record.
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